Sydney Sweeney strips down to lingerie in backstage footage from another ad sure to send fans wild

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Sydney Sweeney showcased her figure in newly released behind-the-scenes footage from her recent advertising shoot.

The 28-year-old model showcased her new Syrn underwear line in a photoshoot with renowned fashion photographer Ellen von Unwerth.

She unveiled her new, sensual photoshoot on Wednesday, and shortly after, behind-the-scenes video footage was released.

Sweeney opened her black, feather-trimmed bathrobe, exposing lacy black lingerie underneath, including a bra and suspenders.

I’m all about embracing that classic, playful glamour, and she totally nailed it! She styled her hair in a gorgeous updo – think Brigitte Bardot vibes – and just radiated confidence as she posed for Unwerth. It was all about that showgirl energy, and she really brought it to life.

She briefly appeared on stage wearing a revealing bodysuit that highlighted her figure, paired with shimmering, long legwarmers. Behind her, a video played showing her earlier outfit featuring feathers.

Sweeney started her own bra line because she was tired of uncomfortable straps and bands that dug in – a problem she often encountered with other brands.

She told Elle magazine she aimed to create a brand that resonated with women on a personal level, focusing on creating a specific atmosphere and emotional connection rather than simply marketing to them. She wanted a lingerie brand that understood women, not just spoke at them.

Syrn is all about feeling good in your own skin, whether that means feeling confident, sexy, strong, gentle, or playful – or a mix of everything, depending on your mood. As the founder, I wanted to build a brand that fits into everyday life and empowers everyone to be themselves.

She explained she prioritized comfort in her underwear designs, emphasizing that, just like fingerprints, every woman’s body is unique. She wanted her designs to accommodate that diversity.

I was immediately drawn to Bethany Sweeney’s first collection, ‘Seductress.’ She described it as being all about feeling bold, confident, and completely owning who you are and what you want – and that really resonated with me. It’s about taking control and embracing your desires on your terms, and I love that message.

She explained that establishing this approach at the beginning was key to Syrn becoming a brand that embraces all aspects of femininity. It’s about personal confidence and feeling good in what you wear, not about pleasing others. The ‘Seductress’ collection, she said, is about that empowering feeling of truly being yourself.

She explained in a recent statement how her personal journey with self-acceptance inspired the lingerie company she launched this year.

The Euphoria actress recalled being in sixth grade and disliking the bra she was required to wear. She remembers being thrilled when she finally bought a comfortable and cute bra that fit well, and she wore it constantly. She explained that designing for a variety of body types is central to her brand, Syrn.

She explained that she wanted to build a space celebrating the many facets of womanhood. She shared how she enjoys a wide range of activities – from working on cars and waterskiing to attending glamorous events and relaxing at home with her dogs – emphasizing that no woman can be defined by a single interest or identity.

Sweeney shared that lingerie is a playful and empowering form of self-expression. It can make you feel both feminine and strong, and it’s something you can enjoy privately if you choose.

This new advertising campaign follows a previous one for American Eagle jeans that sparked controversy online. The earlier commercial received intense criticism and comparisons to ‘Nazi propaganda,’ quickly going viral and causing a significant reaction on social media.

The advertisement, titled ‘Sydney Sweeney Has Great Jeans,’ features the actress fastening a pair of jeans and making a clever play on words with ‘genes’.

Traits like hair color, personality, and eye color are often inherited from your parents through genes. It’s a play on words, because Sydney also points out that her jeans are blue!

The campaign immediately sparked outrage when it launched in July. Many social media users criticized it as racist and reminiscent of eugenics, pointing to the featured model’s blonde hair and blue eyes as the reason for their concerns.

Many other viewers rushed to support the ad, describing the criticism as excessive and arguing that those who disliked it were overthinking things.

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2026-01-29 04:24