Sydney Sweeney shared some playful and revealing photos over the weekend to advertise her lingerie line, SYRN.
The actress, 28, shared some striking photos on Instagram this Sunday. They were posted to the official page for her new company, SYRN, which she launched on January 28th.
The Euphoria star is preparing to drop the latest collection called Do What Makes You Naked.
In one of the images, Sweeney could be seen sitting on a chair with her back towards the camera.
She appeared to be topless as she additionally donned a pair of sheer black tights as well as black thong bottoms.
Her long, blonde hair flowed in soft waves down her back, and she held up several other items from the collection in her left hand.
The camera focused even closer on the glamorous star as she posed again, sitting in a chair against a simple white background.
The ‘Do What Makes You Naked’ collection is all about comfort and will be released to the public on March 4th.
The post announced the ‘Do What Makes You Naked’ collection, highlighting its comfortable, stretchy Seamless Stretch fabric that allows for unrestricted movement. The collection launches on March 4th, 2026.
She recently shared more details about her upcoming clothing line, revealing it will include nude-colored pants, bras, and tank tops.
Okay, so Sydney Sweeney just DROPPED a photo, and honestly, I’m still recovering. She was looking straight into the camera with this insane gaze, and she was wearing this amazing white bra, but then she layered a black bralette over it? It was such a look! I can’t stop thinking about it, seriously. She’s absolutely stunning!
She completed her outfit with matching bottoms and smiled brightly during the fun photoshoot.
Sweeney chose a simple, natural makeup style for the photos she posted on Thursday, finishing the look with mascara.
A touch of blush highlighted her cheekbones, giving her a radiant glow, and a soft pink lipstick completed the look.
Sweeney has already dropped a few collections for SYRN including Romantic, Playful and Seductress.
During a conversation with Elle, the star opened up about the decision behind creating the line.
What I truly admire about her vision is that she didn’t just want to sell lingerie; she wanted to create an entire experience. She aimed to build a brand that gets women – one that feels like a conversation, not a lecture. It’s about understanding and connection, and that’s what really drew me in.
For me, Syrn is all about feeling good in your own skin – it’s about confidence, but not the kind that feels forced. Some days I want to feel incredibly sexy and powerful, other times I lean into softness and playfulness, and Syrn lets me do all of it, whatever mood I’m in. It’s just about embracing how you feel, without any pressure.
As the founder, my biggest goal was to build something truly practical and empowering – something that actually makes a difference in people’s everyday lives, without any limitations. I wanted to create something real, something that lives in the world and helps people thrive.
The brand launched with the Seductress collection which sold out within just hours.
On Wednesday, the celebrity happily shared that popular items previously sold out are now back in stock.
Sweeney shared a celebratory post on Instagram, posing in a light blue lace bra and an open blue shirt.
She showed off her flat stomach and a peek of blue underwear beneath her low-rise jeans.
The actress explained to Cosmopolitan that she started the company to empower herself, not to appeal to men. She responded to potential criticism, saying that true female solidarity means owning your own body and making choices for yourself.
Honestly, it’s just… I need everyone to understand it’s all about their decision. Whether they want to wear it themselves, gift it to someone special, or even just use it for a stunning photo – it has to be up to them. It’s their piece, their joy, and they should decide how it’s used, period!
Sweeney highlighted that all of the designers she works with for her brand are women, and she enthusiastically praised her incredibly diverse team.
I feature a diverse group of models with different body types. It’s important to me that everyone can see themselves represented, and I want my work to make people feel confident and comfortable, no matter their size or shape. I believe representation matters, and I don’t want to be the only one showcasing these clothes.
The celebrity has been very busy lately, but recently made time to attend a football game in Lisbon, Portugal on Friday.
After Sporting won 3-0 against Estoril, Sweeney confidently walked onto the field.
She looked effortlessly chic in blue jeans, a dark brown leather jacket, and white sneakers.
The actress smiled brightly while posing for a photo with Jubas, the mascot for Sporting CP.
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2026-03-02 01:06