Sydney Sweeney defended by canceled comedian Matt Rife amid American Eagle jeans ad backlash

by

Comedian Matt Rife, who had his own performance cancelled recently, has come to the defense of actress Sydney Sweeney, after she faced backlash from fans due to her involvement in a divisive American Eagle denim advertisement.

29-year-old comedian, who has recently been involved in controversy following his appearance in an advertisement for E.l.f. Cosmetics, took to X on Friday to respond to the Euphoria actress, addressing criticism surrounding ads promoting soap produced using her personal bathwater.

Matt’s tweet came in the wake of Sydney’s latest movie, Americana, bombing at the box office. 

‘I keep seeing people mad at Sydney Sweeney for noooothing,’ he wrote. 

She’s discovering that the internet is overflowing with individuals who can distort any statement, often in an unproductive and misleading manner. Unfortunately, it sometimes seems that people can be quite unpleasant.

Towards the end of last month, Sydney Sweeney found herself at the center of a commotion following her involvement in an American Eagle denim ad with the slogan: “Sydney Sweeney Wears Her Jeans Well.

wording suggestion: The advertisement sparked a lot of attention on social networks, with commentators arguing it promoted eugenics and endorsed extreme right-wing ideologies.

American Eagle has since also defended the star in a statement released earlier this month.

In an advertisement, the actress known for her role as Anyone But You is depicted casually fastening a pair of denim jeans in a shade of blue, while she comments, “Genes inherited from parents usually decide characteristics such as hair color, temperament, and even eye color. Mine are blue.

A different video captured the celebrity donning a denim jumpsuit with a deep V-neck in the front, as the camera moved lower to focus on her area around her chest.

She noted that the makeup of her body is influenced by her genes, and then with a playful remark, “Eyes on me, please,” she directed attention towards her face. The camera promptly moved back up to capture her facial expressions.

In simpler terms, some social media users strongly criticized the campaign, calling it a form of propaganda reminiscent of Nazi ideology. On the other hand, other supporters labeled the critical response as overly extreme or irrational.

In easier, more conversational language, the statement could be rephrased as follows: Later on, Sydney was supported when American Eagle, the apparel company, issued a statement in response to the criticism they faced.

‘”Sydney Sweeney Has Great Jeans” is and always was about the jeans,’ the brand wrote. 

My AE jeans, my unique tale. I’m all about championing the individuality of each wearer. As we move forward, we’ll keep applauding how people confidently don their AE jeans, in their personal style. Indeed, these fantastic jeans suit every individual.

Additionally, sources from within the company shared the influence of the commercial featuring Sydney, stating that a substantial 70% response to it has been favorable.

This past week, the actress countered accusations suggesting she’s profiting off a hyper-sexualized persona.

In an interview with The Wall Street Journal, Sydney stated, ‘It’s crucial to stay attuned to public opinion, as everything we do should feel like a dialogue with our audience.’

One of her latest business ventures involves teaming up with Dr. Squatch. In this partnership, she launched a restricted collection of soaps, rumored to contain water from her personal baths.

In response to the backlash, the actress remarked that it was primarily the girls who were commenting on it, finding it intriguing. They seemed to be quite fond of the concept of Jacob Elordi’s bath water.

Sydney was subsequently asked if she approaches sultry or provocative campaigns with strategic thinking, and she affirmed, “Absolutely, yes.

Despite facing criticism from her recent American Eagle ad campaigns, the striking blonde did not respond to the negative feedback.

Not long after the denim campaign dropped, Sydney’s political party was revealed.

The acclaimed actress is reportedly a registered member of the Florida Republican Party, as per the voter records examined by Daily Mail. In June of 2024, she officially registered to vote in Monroe County, Florida.

In the latest crime thriller titled “Americana,” Sydney has been joined by a talented ensemble consisting of Paul Walter Hauser, Halsey, Eric Dane, Simon Rex, and Zahn McClarnon.

The film was released in theaters on August 15 – but has bombed at the box office. 

On Thursday, Tony Tost, responsible for both writing and directing the film, spoke up in support of the project via a post on X.

One of the wonderful aspects of films is that they continue to exist beyond the cultural era from which they originated, as the filmmaker put it.

As a filmmaker whose debut work was heavily influenced by its time, I am eager to reevaluate its quality once we have moved past this current moment. I can only hope that it will hold up reasonably well.

Matt encountered criticism following his appearance in a recent advertisement for the cosmetics company E.l.f.

Matt has received negative feedback since starring in an ad for skincare brand E.l.f. Cosmetics.

These paraphrases maintain the original meaning while using simpler language and a more natural-sounding sentence structure.

Last week, the advertisement was initially aired, and it humorously imitates the television ads produced by a law firm based in New York called Cellino & Barnes.

Matt found himself in a heated debate following his 2023 Netflix special, “Natural Selection,” when he told a joke about domestic violence.

To counteract the negative feedback, he shared a link to a site that provided helmets specifically designed for individuals with disabilities.

Should any joke I’ve shared in the past upset you, I’d like to offer you this link to my sincere apology,” he expressed previously.

Following Matt’s feature in the most recent E.l.f advertisement causing a stir among certain supporters, the brand publicly expressed their apologies.

‘You know us, we’re always listening and we’ve heard you,’ the brand said in a statement. 

The goal of this initiative was to highlight the issue of beauty inequality in a humorous way. However, it seems we may have fallen short for some individuals who are important to us within our e.l.f. (eyes, lips, face) community.

After wrapping up, the company stated, ‘Although el.fino & Schmarnes is shutting down today, we will persist in arguing against excessive pricing in the beauty industry.’

Read More

2025-08-23 16:35