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Superga 2750 Marks 100 Years as Italy’s Enduring Sneaker Staple

BBG News

In 2022, Superga celebrates the centennial of their iconic 2750 plimsoll shoe. As one of the earliest footwear designs from the brand, this significant anniversary will be marked by a collection of events and exclusive product launches throughout the upcoming seasons.

Superga has begun its festivities by unveiling a fresh marketing effort, focusing on the sneaker’s lasting bond with tennis. In an energetic video, the 2750 model is depicted on a bright tennis court in timeless color combinations of “White” and “Red”. This footage beautifully encapsulates the shoe’s adaptable and versatile design that still resonates strongly with fashion-forward athletes.

As a devoted admirer, I’d like to share a fascinating story about the legacy of a particular sneaker model. It’s not just about its role in sports; it extends far beyond that. You see, this iconic shoe was birthed in 1925 when Superga’s founder and footwear genius, Walter Martiny, dabbled with Charles Goodyear’s vulcanization process on canvas shoes’ soles. The outcome of his experiment, now famously known as the 2750, marked Italy’s first ever vulcanized plimsoll. Since then, this shoe has been celebrated for its unique combination of lightweight agility and robust durability.

Keeping its “Made in Italy” label intact, this elegantly designed footwear has gained popularity among travelers and fashion trendsetters alike, often seen in the casual wardrobes of Alexa Chung, Hailey Bieber, and Suki Waterhouse. Bridging fashion and sport, anticipate that the 2750’s rich history will be the center of attention for celebrations this year, with events and pop-ups planned in cities like Paris, Milan, London, and others.

Visit the brand’s official site for additional details about the silhouette’s anniversary celebration, as well as the opportunity to purchase the iconic color combinations showcased in their marketing campaign.

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2025-04-03 16:57

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