Today’s Super Bowl is projected to draw its maximum television viewership yet, attributed to the “Swift influence.
In US sports, it’s the most significant upcoming event as the Kansas City Chiefs aim for their third consecutive Super Bowl victory, this time facing off against the Philadelphia Eagles.
Last year, Taylor Swift attended a game played by her boyfriend Travis Kelce’s team, the Chiefs. This match attracted an impressive viewership of 123.7 million on TV – marking a significant 24% rise in 18 to 24-year-old female viewers.
According to a source familiar with the matter, the impact of “Swifty” (likely referring to a specific player or rule change) on the National Football League (NFL) has been truly astounding.
Each game that Kansas City plays draws in a record-breaking crowd, captivating young females who previously hadn’t demonstrated any interest.
The anticipated audience for this year’s game is expected to be the highest ever, all thanks to the remarkable influence of Swifty.
On a Friday, it was noticed that Ms Swift and Mr Kelce enjoyed a meal together in New Orleans, the location of today’s event.
Many expect Kelce to propose to the singer.
At-home viewers can expect to see some of the priciest Super Bowl advertisements yet, as 30-second ad spots are estimated to range from $10 million up to $20 million.
Meg Ryan and Billy Crystal received $2.5 million apiece for reenacting their well-known New York deli ‘feigned orgasm’ scene in a commercial for Hellman’s mayonnaise.
David Beckham and Matt Damon both received a compensation of $2 million apiece for their roles in a Stella Artois beer advertisement, while celebrity chef Gordon Ramsay pocketed a cool million dollars to endorse the HexClad cookware brand.
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2025-02-09 04:19