Super Bowl LIX scores 126 million viewers despite blowout
The Super Bowl may have developed immunity against a terrible game.
The initial Nielsen data and forecasts from Fox and the NFL suggest that 126 million viewers watched the Philadelphia Eagles beat the Kansas City Chiefs 40-22 in Super Bowl LIX on Sunday.)
Should the grand sum prove consistent upon the release of the final, official figures tomorrow, it appears that this year’s game has seen a slight increase in viewership compared to last year’s record of 123.7 million viewers who tuned in to watch the thrilling Chiefs’ victory over the San Francisco 49ers on CBS.
13.6 million people tuned into the game on Tubi, a free, ad-supported streaming platform that aired the event for the first time. An additional 900,000 viewers watched on the NFL’s own streaming application.
Sports
In their impressive 40-22 victory, Jalen Hurts and the Philadelphia Eagles prevented the Kansas City Chiefs from achieving the historic feat of winning three straight Super Bowls.
In the previous year, Nielsen’s statistics showed a television audience of 120 million people tuning in to CBS. This number appears significantly higher than the initial estimates for the 111 million viewers who watched the game on Fox, Telemundo, and Fox Deportes combined, as per preliminary data.
In the year 2024, the Super Bowl could be viewed by subscribers only, as it was streamed via Paramount+ and the NFL’s own streaming platform.
It’s quite possible that many new viewers tuned in for the Eagles-Chiefs game due to the fact that it was broadcast on a popular, freely accessible streaming platform like Tubi, which had approximately 97 million active users in January.
Since 2009, the Super Bowl consistently attracts over 100 million viewers, with the number sometimes varying depending on how competitive the matchup is.
According to preliminary figures, approximately 135 million people tuned in during the second quarter, between 8 PM and 8:15 PM Eastern Time. At halftime, the Eagles were leading 24-0, which might have caused some viewers to stop watching during the second half.
The game was shaping up to potentially break more viewership records, as Taylor Swift was set to support her boyfriend, Travis Kelce, a prominent player for the Chiefs. Additionally, President Trump added excitement to the event by being the first president in office to attend a Super Bowl.
The one-sided result of the game on Sunday reminded me of the series of dismal Super Bowl matches in the mid-1980s, characterized by a streak of five games decided by a margin of 19 points or greater.
In simpler terms, Fox received an unprecedented $8 million for airing certain advertisements during the game. The viewers who participated in USA Today’s yearly Super Bowl Ad Meter ranked a Budweiser ad starring the company’s famous Clydesdale horses as their top pick.
During half time, Kendrick Lamar’s Pulitzer Prize-winning hip-hop performance sparked heated debate on social media platforms, serving as the most engaging topic of discussion despite the Kansas City Chiefs underperforming on the field that night.
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2025-02-11 05:01