Summary
Streamer Ray Asianboy got a special surprise from James Harden: a unique, bright pink version of his basketball shoe. The shoes feature custom ‘Ruei’ branding and star designs. A wider release is planned later this year, celebrating the growing impact of online creators.
Okay, so I just saw the details on the new Ray Asianboy x adidas Harden Vol. 10 – it’s called the “RUEI”! The color scheme is absolutely wild – Beam Pink, Off White, and Lucid Pink. The shoe’s SKU is LB5656. We don’t know the price yet (MSRP is still TBD), but it’s expected to drop sometime in Fall 2026. And the best part? You’ll be able to grab them directly from adidas!
adidas is blending the worlds of basketball and online streaming with a new release: the adidas Harden Vol. 10 “Ruei” PE, created in collaboration with popular streamer Ray Asianboy. NBA star James Harden originally gave Ray a pair of these exclusive shoes at Fanatics Fest, where they were available for a short time to attendees.
This special edition sneaker comes in a bright pink color with white details. The left shoe is said to have the word “RUEI” prominently displayed on the side, while the right shoe features star graphics. Inside, custom footbeds celebrate Ray’s win at the 2025 Streamer Awards.
Player exclusives are usually made for pro athletes to wear during games, but there’s talk that this particular pair might be available to the general public. If true, it would be a first – a major athletic company releasing a special basketball shoe designed for a streamer, not just a professional player.
The adidas Harden Vol. 10 “Ruei” is expected to drop in Fall 2026 for a wider release.
Ray & James Harden photos with the newly launched Adidas Harden V10 x RUEI collab 🔥
— StreamsEra (@StreamersEra) July 18, 2026
2026-07-20 19:56