Still in her record-breaking era: Taylor Swift tour smashes record with $2-billion revenue
As someone who has been a lifelong fan of Taylor Swift, I can confidently say that her Eras Tour was nothing short of extraordinary. Having attended concerts spanning various genres and eras, I can honestly say that this tour stands out as one of the most memorable experiences I’ve ever had.
Taylor Swift continues to shatter records with her remarkable era: The popular music sensation’s worldwide tour raked in over $2 billion in ticket sales, making “Taylor Swift: The Eras Tour” the top-grossing tour globally for the second consecutive year.
The “Anti-Hero” and “Fortnight” singer, who concluded a three-night concert series in Vancouver on Sunday, generated an astounding $2,077,618,725 in ticket sales throughout the 21-month tour, as confirmed by Taylor Swift Touring to the New York Times. This figure is equivalent to an enormous number of friendship bracelets and rhinestones used.
Music
On Sunday, the global pop sensation wrapped up her two-year-long world tour with a performance at BC Place stadium in Vancouver.
Representatives for Swift did not immediately respond Monday to The Times’ request for comment.
This trip has been an unforgettable adventure for me and my entire team – band, crew, fellow artists. We’ve been away from our families, our comfort zones, and sometimes we’ve performed despite being sick or dealing with personal issues. In closing this tour at BC Place in Vancouver on Sunday, I want to express that we will never forget your support, the moments you gave us.
In March of 2023, my admiration for Coldplay reached new heights as their Music of the Spheres tour took off. The ticket demand was so high that it broke through Ticketmaster’s barriers. Last year, this extraordinary journey surpassed the billion-dollar mark, leaving me in awe. This tour not only won critical acclaim but also outperformed Elton John’s record-breaking Farewell Yellow Brick Road tour, which grossed over $939 million during its 330 performances.
Thirty-four-year-old Swift completed 149 sold-out shows, with a total attendance of approximately 10 million people. The New York Times reported this. Each ticket had an average cost of $204, which is considerably higher than the industry norm of around $131 for the top 100 global tours of 2023 as suggested by Pollstar. (It’s safe to assume that both fans and scalpers paid substantially more.)
Taylor Swift, a 14-time Grammy winner, performed numerous tracks from her expanding collection during the recording process, managing to squeeze in time for her 11th studio album, “The Tortured Poets Department,” which she dropped in the middle of her tour last April. After its release, Swift incorporated songs from this album into the show’s later stages, even inviting her NFL star boyfriend, Travis Kelce, to make a guest appearance at one point.
On Monday, the Associated Press reported that the tour earned an estimated $1.04 billion in North America. Factoring in Swift’s worldwide concerts, that figure was boosted to $2.2 million, according to Pollstar.
Music
According to Forbes’ estimation, Taylor Swift is currently the wealthiest female musician globally, with a net worth of approximately $1.6 billion. Previously, Rihanna held this position, now ranking second.
In simpler terms, the Editor-in-Chief of Pollstar & VenuesNow, Andy Gensler, conveyed to AP that Taylor Swift’s Eras Tour, which captivated over 10 million fans on five continents, was “extraordinary and without precedent.
Gensler stated that the projected $2.2 billion earnings from the tour are a record-breaking figure, almost doubling the earnings of the second largest tour. This demonstrates the remarkable growth this industry is capable of, providing music, camaraderie, and unforgettable experiences to millions worldwide.
According to Pollstar’s calculations, the earnings from Taylor Swift’s tour didn’t reach its total figure. However, the impact of this tour was undeniably strong, often triggering small earthquakes as it moved along and stimulating local economies at each stop.
Attendees typically fork out around $1,300 for expenses like travel, accommodation, food, and souvenirs at concerts, as reported by the U.S. Travel Association. This figure is similar to what football fans might spend during the Super Bowl. The association estimates that for every $100 spent on live performances, an additional $300 is generated in costs such as hotel bills, meals, and transportation. These figures were reported before Taylor Swift resumed her tour in the U.S. this year. CNN reported on Monday that Swift’s fans might have spent a staggering $5 billion in the U.S., according to data from survey company Question Pro. However, this figure only considers direct spending; when indirect expenses and purchases made outside the venue are factored in, the total could surpass $10 billion, CNN suggested.
Simultaneously, the corresponding movie documenting the tour, titled “Taylor Swift: The Eras Tour (Taylor’s Version),” made a significant impact at the box office. Upon its October 2023 premiere, the film grossed $96 million in just four days within the domestic market, setting a new record for highest opening weekend earnings for a concert film. Furthermore, the 3 1/2-hour production shattered more records when it debuted on Disney+ in March, with Disney+ stating that it was viewed over 4.6 million times during its first three days of streaming, as reported by Variety.
Music
Taylor Swift’s current success – marked by cultural influence, record-breaking album sales, and packed concerts – is virtually unmatched in the realm of popular music.
As a movie reviewer, I’d say: “Just like her record-breaking Eras Tour, Taylor Swift’s 2024 coffee-table book, titled ‘I Can Do It With a Broken Heart’, had an explosive launch, claiming the throne as the year’s biggest publishing debut. However, much like the tour itself, it was soon given the nickname ‘Errors Tour’ book by Swifties – a community of devoted fans – due to a plethora of typos, grammatical mishaps, and questionable photo quality that seemed to mar its initial charm.
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2024-12-09 22:01