Movies

Star Wars Snubs 4 Major Jedi in New Coca-Cola Campaign

BBG News

In the latest marketing strategy for Star Wars, titled “Coca-Cola x Star Wars: Revitalize the Galaxy,” four primary Jedi characters were absent from the exclusive series of cans and bottles. The excitement in the Star Wars universe continues to escalate following the thrilling three-day event, Star Wars Celebration 2025 in Japan last April. This July, fans can look forward to an exclusive campaign tailored specifically for them as Coca-Cola honors the Star Wars franchise by showcasing its iconic heroes and villains through unique can designs and Augmented Reality (AR) technology.

As a devoted fan, I’ve been captivated by the unique collaboration between Star Wars and Coca-Cola, a partnership that echoes a powerful message: the inspiring force of fandom and camaraderie. Among the iconic Star Wars characters gracing the designs are Luke Skywalker, Darth Vader, Obi-Wan Kenobi, Anakin Skywalker, and Princess Leia Organa. Upon closer inspection, I’ve noticed four key Force users conspicuously absent from this exciting campaign.

Mace Windu

One potential rephrasing for the given statement could be: The “Refresh Your Galaxy” campaign seems to have overlooked a significant character, namely Samuel L. Jackson as Mace Windu.

In the Star Wars prequel trilogy, the Jedi Master played a crucial part, particularly shining during “Star Wars: Revenge of the Sith.” He was instrumental in apprehending Emperor Palpatine, but unfortunately, his efforts were undermined by Anakin Skywalker’s treacherous actions.

Although Mace Windu’s destiny was set in Episode III, Samuel L. Jackson has expressed in an earlier interview his desire to take on the Star Wars character again sometime in the future.

Ezra Bridger

A significant character missing from the campaign is Ezra Bridger, the hero from Star Wars Rebels, who made his first appearance in live action during the Disney+ series Ahsoka (played by Eman Esfandi).

Following his significant contribution in the animated universe, Ezra is expected to make a pivotal impact in live-action storylines. This anticipation arises from the ending of Ahsoka, where it was revealed that Ezra has already moved into the main galaxy, having been previously confined to a separate one, particularly after his adventures in Rebels.

Sabine Wren

In the TV shows “Star Wars Rebels” and “Ahsoka,” Sabine Wren was a significant character. It’s regrettable that she wasn’t included in the “Refresh Your Galaxy” campaign, as her character showcased her Force skills notably in the Disney+ series led by Rosario Dawson. Her presence would have added an extra layer of excitement to the franchise’s partnership with Coca-Cola in their latest collaboration.

Count Dooku

In the movie “Attack of the Clones”, Count Dooku, portrayed by Christopher Lee, acted as the primary antagonist. Later, he was fatally struck down by Anakin Skywalker in “Revenge of the Sith”. This act of killing Count Dooku played a pivotal role in Anakin’s transition from Jedi Knight to the Dark Side and his ultimate transformation into Darth Vader.

Bonus Non-Jedi Omission: Thrawn

It seems likely that Thrawn may take on the role of the chief antagonist across the Mandoverse following the conclusion of Ahsoka, as his return to the main galaxy has been confirmed, posing a significant threat to the harmony that the original Star Wars trilogy heroes worked tirelessly to preserve.

In a distant galaxy, I found myself face to face with a cunning tactician who sought nothing less than the downfall of the New Republic and the rise of his own dominion. This formidable adversary is a danger to the entire cosmos that should have graced the Coca-Cola campaign with his menacing presence.

Bonus Non-Jedi Omission: Hera Syndulla

It’s hard to miss the striking lack of another Rebel leader and skilled pilot similar to Hera Syndulla, who significantly contributed to the Rebellion’s fight against the Empire, as depicted in various Star Wars productions such as Star Wars Rebels and Ahsoka.

Below, you’ll find the complete roster of characters from both Star Wars and the “Refreshing the Galaxy” collaboration by Coca-Cola:

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comprehensive lineup of characters featured in the joint Star Wars and Coca-Cola “Refreshing the Galaxy” project:

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Check out this complete cast of characters from both the Star Wars universe and the “Refreshing the Galaxy” campaign by Coca-Cola:

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The following is a detailed rundown of all the characters that appear in both the Star Wars saga and the “Refreshing the Galaxy” initiative led by Coca-Cola:

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This list includes every character from the Star Wars franchise as well as those featured in the “Refreshing the Galaxy” campaign run by Coca-Cola:

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Below, you’ll find all the characters from Star Wars and the “Refreshing the Galaxy” project by Coca-Cola, neatly compiled for your perusal:

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compilation of every character featured in both the Star Wars series and the “Refreshing the Galaxy” campaign orchestrated by Coca-Cola:

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The characters from Star Wars and the “Refreshing the Galaxy” initiative by Coca-Cola are all listed here for your convenience:

Pick the one that sounds most natural to you!

Original Taste

  • Lando Calrissian
  • Obi-Wan Kenobi
  • Queen Padmé Amidala
  • Kylo Ren
  • Ahsoka Tano
  • Darth Maul
  • K-2SO
  • Boba Fett
  • Poe Dameron
  • The Mandalorian AKA Din Djarin
  • Cassian Andor
  • General Grievous 
  • Emperor Palpatine

Zero Sugar:

  • Darth Vader
  • Yoda
  • Princess Leia Organa
  •  Anakin Skywalker
  • Luke Skywalker
  • Chewbacca
  • Han Solo
  •  BB-8
  • C-3PO
  • R2-D2
  • Finn
  • Rey
  • Grogu
  • Imperial Stormtrooper

Only available at Walt Disney World Resort and Disneyland Resort: 

  • The Mandalorian and Grogu
  • First Order Stormtrooper
  • Chewbacca

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2025-07-12 20:09

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