Star Wars Outlaws’ Underperformance Leads to Ubisoft Stock Falling to Almost Ten-Year Low
As a seasoned gamer with decades of experience under my belt, I must admit, the latest release from Ubisoft, Star Wars Outlaws, has left me somewhat perplexed. Having eagerly anticipated this title, I was ready to immerse myself in the galaxy far, far away, only to find it falling short of expectations – at least when it comes to sales numbers.
After debuting last week, it appears that Star Wars Outlaws has failed to meet Ubisoft’s sales targets as expected, causing their stocks to plummet to their lowest point in nearly a decade
Ever since the game was launched through the Gold and Ultimate Edition early access on August 27th, Ubi’s share price has plummeted by 12.6%, as reported by Reuters (via GameSpot). This is the lowest it’s been since 2015. Daniel Kerven, an analyst at JP Morgan, suggests that Star Wars Outlaws has failed to meet sales expectations, despite receiving positive critical reviews
The budget for the outlaws’ project was approximately 30% higher than the estimated budget for ‘Assassin’s Creed Mirage’. It is predicted that sales will reach about 5.5 million by March 2025, but Kerven estimates Ubisoft had anticipated sales to be around 2 million units more. Although this doesn’t equate to a flop, it seems there may have been a discrepancy in their expectations
With the free-to-play shooter XDefiant, which has recently seen a decline after an initial promising start, it’s not surprising that Ubisoft’s share price has dropped. Meanwhile, Star Wars Outlaws is now available for Xbox Series X|S, PlayStation 5, and PC – feel free to check out our review here
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2024-09-04 20:13