Stacey Solomon cashes in: How the £10m star has flooded her social media with ‘annoying’ affiliate links despite mocking her husband Joe Swash’s ‘desperate’ business move

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With a net worth of £10 million, it’s reasonable to think Stacey Solomon is happy with her wealth.

Stacey, like a lot of social media influencers, is now making money through Amazon’s Affiliate program. This means she earns a commission whenever someone buys something through the links she shares to products on the popular online retailer.

Affiliate links allow the person who created the content to earn money when someone buys a product or service through a link they shared. They receive a commission for each sale made through their link.

This includes everything from affordable clothes like comfy matching sets, to items for the home, and even more expensive electronics.

Okay, so I’m hearing things, and honestly, it’s a bit shocking! Apparently, Stacey’s not thrilled with Joe trying to hustle for more money – someone told the Daily Mail she’s actually annoyed by it! It’s just…a weird time, and I can’t believe they’re doing this right now, especially after all that! It’s raising a lot of questions, that’s for sure.

Okay, so everyone’s been saying they’re having trouble, and honestly, I’ve noticed. I’ve been following them forever, and their perfect public facade? It’s cracking, you guys! Olivia Kemp at the Daily Mail said it too – things just aren’t as smooth as they used to be. It’s breaking my heart, but I can see it. I’m obsessed, obviously, so I notice everything!

For celebrities and influencers with a big audience, the Amazon Affiliates program can be a great way to earn money. They can receive a substantial 6% commission on sales of items like clothes, high-end beauty products, and watches.

Even expensive items like electronics earn you 2.5 percent back, while less expensive beauty products and luggage offer a 4 percent return.

It might not appear significant, but with Stacey’s large Instagram following of 6.5 million, even a small number of visitors directed to the website could generate substantial revenue.

Oh my gosh, Stacey’s been sharing the cutest things lately! Just this week, she raved about this amazing £39.99 boucle ottoman – seriously, I need it for my living room! And then she showed this unbelievably cozy fleece co-ord set, and it’s only £17.95 for the whole thing! I already added both to my basket, obviously. She just gets my style!

Stacey had also raved about a pair of ‘buttery soft’ leggings which cost £14.24. 

The celebrity raved about a £22 cardigan, saying she has it in multiple colors. The post quickly caused the cardigan to sell out.

Stacey has featured some pricier items in the past, including a photo printer costing £129.99 and a spray mop priced at £75.

This change also follows Stacey’s decision to leave her management company, YMU, which previously represented many popular stars on ITV.

In a video posted on Thursday, the mother of five said she’d noticed some negative comments recently, and wasn’t sure if they were from ‘trolls’ or if they reflected a wider feeling. She explained that’s why she wanted to ask a question.

‘Does that really upset people? Or is it any different to doing an ad with a brand? 

It’ll be similar to when I share something online and many of you ask where I got it. If it’s from Amazon, I usually just post the link. But with affiliate links, it automatically shows where it’s in stock and offers the best price.

I do make a tiny commission on it, though it’s much less than advertising revenue. But if it helps, I can definitely find the best option for you.

Honestly, I’m not going to change what I do. If anyone gets upset by it, I’ll happily just post the standard links instead – that’s all. I don’t want to cause trouble, but I also won’t alter my approach just to avoid some negativity.

Stacey admitted that online trolls were bothering her, and she was starting to worry that people didn’t like her work.

According to a recent report in Mail+, Joe, who has faced financial difficulties in the past, has been earning money in a surprising way, which has upset his wife, Stacey.

Recent data indicates that Keymap Entertainment Ltd., founded by Stacey, is now valued at £10.1 million for 2025, an increase from £7.4 million the year before.

Stacey’s company reveals she’s earned significant income from her work and business ventures. She currently has £7.5 million invested and £1.6 million in cash.

Stacey first became well-known on The X Factor in 2009, and has since become a popular TV personality. She’s appeared on shows like Loose Women and is loved by fans for her cheerful presence on Instagram.

Since marrying her husband, Joe – who used to be on the soap opera EastEnders – Stacey Solomon and Joe bought a £1.2 million house in Essex called Pickle Cottage. Stacey often shares updates and DIY tips about renovating it on social media.

Stacey’s popular do-it-yourself ideas have led to several television appearances, including hosting the BBC’s Crafty Christmas and Sort Your Life Out, as well as appearing on Channel 4’s Renovation Rescue.

Stacey, Joe, and their five children – Rex, Rose, Belle, Zachary, and Leighton – recently starred in their own reality show on the BBC.

Stacey is planning to start her own cosmetics line, and she’s named the company Belle & Rose, after her daughters.

Stacey signed documents at Companies House to incorporate the firm.

Reports indicate the company will be selling cosmetics and toiletries in specialty stores.

Stacey also recently started selling a line of home goods, which are now available in Asda stores.

Even though Stacey has built a successful business worth £10 million, she’s made it clear that her children won’t receive handouts and will need to earn their own living and be self-sufficient.

We haven’t had any family money to leave for future generations, so it’s vital our children understand that we’re building a career to provide for them. Ultimately, though, they’ll need to become self-sufficient individuals.

I enjoyed the feeling of earning my own money and being able to support myself, and I hope my kids will feel the same way when they start earning too.

It’s about building their overall confidence and well-being. I want them to feel proud of what they achieve and enjoy having nice things.

Everyone has needs and desires, and it’s tough to live without them. I don’t want to put them in a situation where they do.

Stacey reportedly helped her husband, Joe, overcome financial difficulties. He had previously filed for bankruptcy twice due to unpaid taxes, once in 2009 and again in 2013.

Just one year after winning ‘I’m A Celebrity Get Me Out of Here’ and shortly after leaving ‘EastEnders’, he experienced his first money troubles.

According to one source, Stacey is very careful with money and likes to manage the family’s finances herself.

She makes significantly more money than he does, yet she continues to act as if they split everything equally. This seems to be both a safety net for her in case things go wrong, and a way to ensure he’s still putting in his fair share.

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2026-03-24 04:38