Games

“Smarter” new casino games and real-life rewards: What gamblers can expect from Sega acquiring GAN

BBG News

In an anticipated shift for the U.S. online casino sector, Sega has purchased GAN, promising innovations such as intelligent games, tangible prizes, advanced technology, and more.

In simpler terms, on May 28, Sega Sammy – a well-known Japanese gaming company known for games like Sonic the Hedgehog and Yakuza – purchased GAN Limited, a technology firm specializing in gambling solutions, for about $96 million.

The anticipated change promises to usher in an intelligent gaming period for North American gamers, crafting interactive gaming sessions customized to every single player, whether they play online or visit traditional casinos.

In addition, the points and incentives you gather online can be exchanged for tangible benefits in the real world, such as complimentary lodging, free meals, and various advantages at your preferred physical locations.

Making this purchase represents a daring step, and it has the potential to significantly alter the landscape of gambling in North America for both players and those who run operations, as we progress through the years ahead.

Inside the deal: What Sega is getting

Sega Sammy’s primary motivation for the acquisition was the GameSTACK platform offered by GAN. This platform delivers ready-to-use online casino software to market regulators and operators.

This encompasses capabilities like handling transactions, maintaining user profiles, and overseeing promotions and rewards systems.

From Sega Sammy’s point of view, one significant aspect of this deal is the opportunity it provides for them to establish a presence in the American gambling market. By combining their current gaming content with GAN’s technology, Sega Sammy can extend their reach to both online and traditional casinos across North America.

Following the impact of the COVID-19 pandemic a few years back, Sega Sammy shifted its focus from being a prominent video game company to now standing as one of the leading suppliers of pachinko and pachislot gaming machines within Japan.

As a gamer, I’ve noticed that some games in Japan are similar to social casinos in the U.S., where instead of playing for real money, you compete for tokens or prizes. This clever loophole helps these games bypass strict gambling laws. However, with the acquisition of GAN, Sega Sammy is sending a strong message that they aim to become a significant force not just in Japan, but globally in the gaming industry, particularly in the more lucrative realm of traditional gambling.

What the deal means for gamers

Sega Sammy is known for creating a wide variety of accessible games, similar to the ones they’ve made in the past. In the near future, players in America may find an increase in these types of games at their preferred casinos, whether physically or online.

The business currently offers an extensive collection of game content on various platforms like arcades, consoles, and smartphones. Lately, they’ve been focusing on creating games that feature advanced visual and auditory designs, as well as virtual reality experiences for a more engaging gaming experience.

It is highly probable that advancements in live dealer interactions and virtual reality games will occur, given that Sega Sammy plans to utilize GAN’s current technology for the creation of 3D live dealer tables, highly engaging poker environments, VR slot machines, and many other exciting possibilities.

As a passionate enthusiast of both digital and traditional games, I find the recent shift intriguing. This change doesn’t merely influence online gamblers; it aims to establish a connection between virtual and real-life gaming experiences. In essence, this means that the rewards I earn in the digital world could potentially be redeemed at physical casinos!

Moreover, gamers may anticipate finding numerous well-liked video games adapted for casino play. In the coming days, it’s possible that well-known games such as Virtua Fighter or Yakuza could first appear on slot machines or themed card games.

The road ahead for Sega Sammy and iGaming

Obtaining GAN represented a significant stride for Sega Sammy in their ambition to become a prominent figure in the international gaming industry, an ambition that is not likely to end with this acquisition alone.

The company is likely to expand its presence in the United States and further acquire renowned international gambling companies. It’s also possible that they will form alliances with existing casino operators, not only in North America but globally, concentrating particularly on regulated gaming sectors.

It’s uncertain if acquiring GAN will solidify Sega Sammy’s presence in the U.S. market, but one thing is certain: this deal signals that the company is prepared to take significant, long-term risks for its gambling sector growth.

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2025-07-22 23:12

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