San Lò is the New Italian Brand Making Your Future Self’s Favorite Sofa

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Summary

  • San Lò is a new brand from Puglia, Italy, creating furniture that combines Italian tradition with modernist aesthetics
  • Their first collection is a range of sofas in bold hues and fabrics

I recently discovered this awesome new brand down in Puglia, Italy. They’re teaming up with local artisans to make really cool stuff – things that honor Italy’s classic design, but with a fresh, modern twist. It’s like they’re taking everything I love about Italian style and giving it a whole new vibe, and honestly, I’m really into it!

San Lò is a brand created by sisters Anna and Lucrezia Losacco. They’re young entrepreneurs who make their collections in their family’s workshop.

For their initial product line, the company decided to concentrate on sofas. They’re entering a market known for standard designs, but San Lò intends to stand out by pairing simple shapes with innovative fabrics. This approach, they explain, will create sofas that are unique and full of character, avoiding typical, ordinary designs.

I’m really loving this collection! What seems simple at first actually has a lot of variety thanks to the different fabrics they used. If you want to make a statement, there are some amazing bold checkered patterns, but if you prefer something more understated, they’ve got a beautiful range of solid colors. And what ties it all together is this really cool wooden base, which comes in a bunch of different shades – it just adds a nice touch!

The collection delves into how our sense of self connects with shared memories, featuring sofas designed to feel instantly comfortable and like a beloved part of your history, according to the founders.

San Lò creates designs that evoke feeling, using unexpected details and beautiful materials. Their pieces aren’t simply home décor – they become cherished parts of your personal story.

The San Lò sofa collection starts at €1,750, which is about $2,015 US dollars. You can visit the brand’s website for more details.

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2025-11-21 09:00