Games

Samsung has launched its mobile cloud gaming platform out of beta in North America

BBG News

Story Highlights

  • Samsung’s mobile cloud gaming platform has 23 free-to-play games through the Samsung Gaming Hub.
  • The platform simplifies access for players and helps publishers reach more users efficiently, supporting in-game purchases and Android APKs.
  • During beta testing, the platform achieved a 50% game-start conversion rate and a 149% rise in active users in the U.S. and Canada.

As a long-time enthusiast of mobile gaming, I can say that Samsung’s latest move with their Gaming Hub and mobile cloud gaming platform is nothing short of revolutionary! Coming from someone who has struggled with storage issues on my Galaxy device due to a vast collection of games, this new service couldn’t have come at a better time.

Samsung has formally debuted its mobile cloud gaming platform for Galaxy devices in North America, concluding a one-year trial period. You can now access this service via the Samsung Gaming Hub app, allowing you to play games without needing any downloads or installations.

Samsung mobile cloud gaming platform has already shown great results

On October 5, 2023, Samsung introduced its game streaming service in a trial period. Users of Galaxy phones could access the service directly through the Samsung Game Launcher, enabling them to instantly stream games. The primary goal of this launch was to generate ad revenue and recuperate losses from decreasing profits on game-install ads. Additionally, it aimed to boost sales of Samsung mobile devices.

Currently, it offers 23 well-known game selections that you can enjoy without any subscriptions or additional fees. You can play these games either via ads, the Galaxy Store, or the Gaming Hub. This innovative system eliminates the traditional lengthy setup process, allowing you to dive into gaming immediately.

Samsung asserts this platform will allow game creators to expand their player base and cut down on expenses. It’s designed to complement existing in-game transactions, making it user-friendly for publishers. The advantage of cloud technology ensures that mid-range Galaxy devices can run these games seamlessly. This platform is compatible with Android APKs, provides a cloud-based attribution solution alongside major analytics partners, and accommodates in-game purchases.

As an enthusiast, I’ve got to share some impressive findings from the mobile cloud gaming beta test. An astounding 50% of users dove right into a game after clicking the link – that’s ten times higher than what’s typically seen across the industry!

The use of cloud gaming is gradually gaining traction due to its ability to provide access to games across various devices. This was further highlighted when Xbox Cloud Gaming enabled members to stream selected games they already own. It appears that major companies are vying to deliver the optimal experience on their respective platforms, and this trend seems set to continue.

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2024-11-24 09:11

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