RUN DMC Teams Up With LEGO and Global Girls Crew for ‘She Built That’ Campaign

Summary

RUN DMC and LEGO remix “It’s Like That” into She Built That to inspire girls to see themselves as builders
Features a Global Girls Crew of young talents, including DJ Livia, Nandi Bushell, Pink Oculus and Cacien

As a devoted fan, I’m thrilled about the collaboration between RUN DMC and LEGO! They’ve taken the iconic 1983 hip-hop anthem “It’s Like That” and given it a fresh spin for a new campaign titled “She Built That“. This empowering initiative aims to inspire the next wave of female builders. The music video showcases LEGO Minifigure renditions of Joseph “Rev Run” Simmons, Darryl “DMC” McDaniels, and an energetic Global Girls Crew – DJ Livia, drummer Nandi Bushell, singer Pink Oculus, and Chinese alt-pop artist Cacien. Together, they’ve reimagined the classic track to shatter the antiquated notion that only males can be “builders”.

In a vibrant mix of LEGO animation, real-life appearances, and sign language, this video highlights girls as powerful creators. Given recent findings that children often connect building with masculinity, the campaign encourages a rethinking of what it means to be a “builder”, aiming to boost girls’ confidence in invention, creation, and leadership.

See the video for yourself below.

2025-06-05 06:56

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RUN DMC Teams Up With LEGO and Global Girls Crew for ‘She Built That’ Campaign

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