Movies

Rihanna looks every inch the blonde bombshell as she release her first campaign as the face of J’adore

BBG News

As a dedicated follower of fashion and beauty, I can’t help but feel exhilarated by Rihanna’s latest transformation into the face of Dior’s iconic perfume J’adore. Having grown up idolizing this Bajan beauty for her fearless style and unapologetic attitude, it’s a surreal experience to witness her gracing the cover of such an esteemed brand.

Rihanna was every inch the blonde bombshell in a new campaign as the face of J’adore.

The billionaire beauty mogul, 36, was announced as the new face of Dior’s perfume  in June.

Rihanna took over from South African actress Charlize Theron who held the position for two decades.

In August’s recent promotion, the stunning Barbadian beauty dazzled in gold, as captured by renowned photographer Steven Klein.

For several years now, Rihanna and Steven have maintained a close friendship. It’s evident that he helped her loosen up when they were both before the lens.

Nine-time Grammy winner radiated charm towards the camera, displaying her well-known tattoo that reads “Never a failure, always a lesson.”

She adorned herself with an expansive choker that extended beyond her collarbone, boasting numerous golden pearls.

On August 19, our new print ad initiative kicks off, while our eagerly awaited TV commercial is set to debut on September 1.

According to the campaign, Dior is planning to introduce two additional sizes for the perfume L’Or de J’Adore, which was created by Francis Kurkdjian, the Perfume Creation Director at Dior.

Along with the existing 50ml, the fragrance will now be available in new 35ml and 80ml versions. 

Rihanna revealed on Instagram that she is the newest ambassador for J’adore, using the caption: “And the cat’s out of the bag.”

In a statement, the mother-of-two said: ‘Being the new face of J’Adore is both an honor and a mission,’ the Diamonds singer  shared in a statement. This scent that I have known and loved for so long means so much to women. 

“I’m really excited about being part of this journey, and I plan to enrich it with my personal experiences, stories, cultural background, creativity, and unique feminine perspective.”

Veronique Courtois, the CEO of Parfums Christian Dior, expressed: “This extraordinary individual’s unique talents, boldness, and enchanting charm perfectly represent the radiant, powerful Dior womanliness that spans across generations.”

Her golden aspiration will stand out, emanating a scent distinctively appealing to women while maintaining its luminous charm.

Instead of getting replaced, Charlize was additionally appointed as Dior’s Jewelry and Skincare Brand Ambassador this year.

J’Adore debuted in 1999 and quickly became Dior’s best seller. 

Read More

2024-08-16 17:48

Previous post House of the Dragon is setting up Rhaenyra to repeat Game of Thrones’ biggest mistake
Next post Teresa Giudice and Luis Ruelas’ saga with his ex continues as Vanessa Reiser’s DUI arrest is revealed