Revealed: The REAL reason Coleen decided to swap her £20million mansion for a camp bed in ITV’s I’m A Celebrity jungle – and why the gamble could net her (and Wayne) a few more million to add to their fortune…

As I delve into the captivating lives of the Rooneys, I can’t help but be struck by their resilience and adaptability. From humble beginnings as school sweethearts to amassing a following that rivals some of the most famous families in the world, they have truly come a long way.

When Coleen Rooney agreed to join I’m A Celebrity, the executives at ITV were overjoyed with their unexpected fortune.

In recent discussions, a prominent WAG, comparable to Victoria Beckham, was willing to abandon her grand £20 million estate and trade it for a rustic bed in the Australian wilderness. Instead of gourmet meals, she opted for a simple diet consisting of rice and beans.

One of the most remarkable accomplishments in the show’s 21-year span was this particular feat. It stood out not only among other stars but also due to a unique factor: she didn’t require an appearance fee, which is quite uncommon. Being a busy mother to four boys, her primary concern has been maintaining order at home with husband Wayne and nurturing her sons.

1) Viewers of I’m A Celebrity found fascinating the stories about life at Chez Rooney she shared, such as her encounter with Donald Trump and discovering that Wayne had a habit of writing romantic poems for her. Additionally, her strong performances in Bushtucker trials contributed to her earning second place in the final.

Upon her return to the United Kingdom, it is now disclosed by the Mail that the motivation behind Coleen’s participation in the jungle was due to a lucrative new reality TV program estimated to earn her and her spouse a staggering £5 million.

Though Colleen, aged 38, is encountering difficulties with creatures like snakes, cockroaches, and rats, her agent, Paul Stretford, has equally been putting in immense effort. Notably, he’s been masterminding a fierce competition among the globe’s leading streaming platforms.

Competing executives from both Disney and Amazon are vying for an unfiltered, up-close documentary series that offers a peek into the daily lives of the Rooney family within their luxurious Cheshire estate.

It turns out that Netflix chose not to participate in the bidding process because they had already committed to producing David Beckham’s highly successful four-part docuseries, Beckham, which amassed more than 200 million hours of viewership worldwide, and another series centered around his wife Victoria, set to premiere next year.

Disney is nearly ready to pay a large sum of money, but there’s been tough competition along the way.

According to a source from the industry, everything seemed to be in Disney’s favor initially, but suddenly Amazon entered the picture, causing a hike in the production cost. Now, it seems the show might head towards Disney, but there’s still some room for change.

Coleen’s stint on ‘I’m A Celebrity’ has earned her a cherished spot in the hearts of many, regardless of not winning. The British public is captivated by her, with interest in her reaching unprecedented levels. Consequently, the compensation for their family’s reality show will mirror this increased popularity.

It has been reported that 39-year-old Wayne, who is at present the manager of Championship team Plymouth Argyle, along with his partner Coleen, are quite excited about the idea of allowing cameras into their home, although some people describe it as chaotic or hectic.

As a devoted follower, I can share that the four lads, Kai (14), Klay (11), Kit (8), and Cass (6), who are part of this loving family, made an appearance on the show. Interestingly, it was the two youngest boys who graced the screens of seven million “I’m A Celeb” viewers during Friday night’s broadcast while visiting their mom in camp. Their heartwarming visit was followed by a moving reunion with their mother on Sunday evening that left many viewers teary-eyed. Meanwhile, the eldest two brothers have been consistently showing their support for their mom (and dad Wayne) through posts on their Instagram accounts.

In my fervent admiration, let me tell you about Coleen’s cherished parents, Colette and Tony. While it was only Colette who embarked on the I’m A Celeb journey alongside her grandkids, Tony was there to greet his daughter at the bridge as she stepped out of the jungle.

A reality show in the vein of “An At Home with the Rooneys” could be an intriguing choice for Coleen, who, despite being part of one of football’s most celebrated duos, chose 15 years ago to retreat from the spotlight and prioritize her family. Her recent stint in the jungle has not only elevated her status but also made her incredibly relatable to many viewers.

According to someone familiar with the Rooneys, Colleen is often overlooked within the entertainment industry, despite her popularity and wealth. Remarkably, she has not lost touch with her working-class Liverpool upbringing and manages to connect easily with a wide range of people.

She skillfully revealed a glimpse of her personal family life to the public, undeniably piquing their curiosity for more.

One individual familiar with this matter is Steve Stretford, the seasoned football representative, who orchestrated the high-profile transfer of Wayne Rooney from Everton to Manchester United back in 2004, a transaction valued at approximately £27 million.

In addition to handling negotiations for Coleen’s contract in the jungle, which was rumored to be worth around £1.5 million, Stretford is often referred to as a ‘fearsome genius’ by those familiar with him.

Later on, I established Triple S Communications, a company based in Cheshire, where I also manage the career representation for Gareth Southgate, former England manager, and Harry Maguire, a renowned defender.

It seems evident that the public relations agency orchestrated the creative social media movement, all while Coleen was participating in I’m A Celebrity. During this time, Wayne encouraged fans to nominate Coleen for the difficult Bushtucker Trials, which often increase a contestant’s fame due to their unpleasantness.

According to a source close to the situation, it was indeed the intention to boost Colleen’s standing, and there was a strong belief that she could take home the victory in the show. Social media played a significant role, but there were also many other activities happening behind the scenes that might not have been apparent to her followers.

‘It is all now becoming clear that at the end of this is a big television deal.’

Although they may not be as vocal as other famous soccer pairs like the Beckhams and the Vardys, Wayne (current manager of Plymouth Argyle since May) and Coleen have produced documentaries detailing aspects of their personal lives.

2022 saw the ex-England footballer join forces with Amazon to produce a full-length documentary titled “Rooney,” detailing his sports life experiences. Last year, Disney aired Coleen’s three-part series, “Coleen Rooney: The True Wagatha Chronicles,” which followed her high-profile court dispute with Rebekah Vardy.

The shows were massive hits for the streaming platforms they belonged to. Meanwhile, Colleen boasts television experience: she was the host of Coleen’s Real Women on ITV2 back in 2008, but opted to pursue a homemaker role following Kai’s birth in 2010.

Apart from collaborating with McDonald’s on a search for Britain’s most dedicated “football mom” in 2017, Coleen mostly stayed out of the limelight – until the Wagatha Christie scandal broke out. In October 2019, she once again grabbed attention when she publicly accused Rebekah Vardy of leaking stories about her to The Sun newspaper on social media.

In 2022, a highly publicized legal dispute came to a close when Coleen triumphed as her adversary failed in their attempt to sue her for defamation at the High Court. Unyielding, Vardy responded by writing an unfavorable article about her rival’s jungle experience in a column published in The Sun newspaper.

However, it seems that Colleen has gotten the final chuckle, as the Rooneys are about to follow in the footsteps of some well-known families who allowed cameras into their homes. This includes the Osbournes, the Kardashians, and more recently, the Rees-Moggs.

Starting in 2007 on the E! network in America, “Keeping Up With The Kardashians” propelled Kim and her four sisters into worldwide stardom. Over its run until 2021, the show is thought to have generated a staggering £2 billion for them.

Though the Rooneys may not aspire for grand financial goals, they can undoubtedly keep fans engaged by disclosing aspects of their private lives, always maintaining control over how and when they do so.

A friend of theirs commented, “There has been an abundance of discussions and publications about the Rooneys ever since Wayne and Coleen were sweethearts at school.” Now, they are planning to tell their story in their own words, and it promises to be a captivating spectacle.

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2024-12-10 20:05