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Rebekah Vardy joins forces with I’m A Celebrity co-star to launch new Vodka brand inspired by footballer husband Jamie’s own recipe

BBG News

As a former contestant of I’m A Celebrity… Get Me Out Of Here! myself, I can’t help but notice the stark contrast between my jungle experience and this year’s luxurious offerings. Back in my day, we scarcely had any food for the first week, let alone home comforts! The campmates today are truly having it easy, but I don’t blame them one bit – after all, a little luxury can go a long way in keeping you going when you’re knee-deep in jungle muck.

Rebekah Vardy has joined forces with an I’m A Celebrity pal co-star to launch a brand new vodka brand.

Meanwhile, as Coleen Rooney indulges in simple fare like rice and beans during her stint in the jungle, Rebekah is savoring a more appetizing drink made from her homemade alcohol instead.

42 (WAG) and ex-footballer Dennis Wise, aged 57, are preparing to launch the vodka drink known as SK-TL Vodka Shots. This innovative beverage draws inspiration from a unique Skittles-flavored vodka cocktail concocted by her husband Jamie.

Rebekah and Dennis became very close friends during their time on “I’m A Celebrity” in 2017, and they’ve remained good friends until now. In fact, their families have vacationed together as well.

Now, they’ve strengthened their bond by starting a business together, with the Leicester City striker, aged 37, being the driving force behind the unique fruit flavors – such as strawberry, lemon, and orange – available. This inspiration stems from his fondness for combining Skittle candies with vodka in a bottle.

According to The Mirror’s report, Rebekah shared an intriguing plan she and someone else had: “When Dennis arrived, we already had a part of it prepared. So, I thought, wouldn’t it be fantastic if we could make this dream a reality and create something truly exciting and enjoyable?

For the kickoff of their spirited venture, Rebekah and Dennis created a comedic advertisement where they show Rebekah buying candies first, followed by asking her friend to collaborate on concocting a sweet-flavored vodka beverage inspired by candies.

The pair are then seen experimenting in a lab as they bringing their vodka creation to life. 

However, things go pear-shaped as Rebekah forces them to dress up in neon 80s workout gear, as she remarks: ‘This is what the people want… I’ve done worse’ to an unimpressed Dennis.

After Dennis departs, unphased, Rebekah carries her vodka drinks to the bar at the bowling alley, asking the bartender to sample her newest concoction.

Following the bartender’s curious inquiry about the drink, Rebekah glanced towards Dennis, who was careening a soccer ball along the bowling alley and accidentally toppling their vodka bottles.

Afterward, she exclaimed, “‘It’s known as Skittle!'”, to which the bartender responded enthusiastically by saying, “I’ll grab the whole batch!” and plunked down a pile of money on the counter.

Rebekah mentioned about her latest project, “It’s a playful beverage, demonstrating that we aren’t overly formal and can still find humor in our work.

Dennis and I have had an exceptionally strong bond since day one. Our familial relationship is incredibly tight-knit, and our children share a special friendship too. In terms of business partners, I couldn’t have hoped for anyone more suitable.

The television host shared that she and Dennis didn’t just lend their names and visages to the project; they actively participated throughout its development process. From conceptualizing designs, sampling foods, to strategizing public relations, they were part of each stage.

Each individually vibrant bottle sells for £25, but enthusiasts of vodka can seize a deal by purchasing three bottles for just £60. The earnings from these sales will support an organization dedicated to preventing bullying.

Concerning our charity partnership, Rebekah shared with The Sun: “We decided to select an organization focusing on anti-bullying efforts, particularly those providing education about handling cyberbullying on the internet. Both of us were keen to contribute in some way.

‘Our situations are incredibly fortunate, and we both deeply appreciate this fact, as it’s something not to be taken for granted. Additionally, many others find themselves in less favorable circumstances. This serves as a valuable lesson for our children – while it’s possible to amass wealth, it is equally crucial to remember the importance of giving back.’

On Wednesday, they’ve got a massive launch event planned, inviting many of their fellow I’m A Celebrity cast members like Georgia Toffolo and Jamie Lomas.

Rebekah started her new business following her statement that Coleen Rooney has an advantage during her time in the “I’m A Celebrity” camp, while she found her experience on ITV more challenging.

In a straightforward manner, let me say that the WAG has not hesitated to express her strong opinions about the latest show, following the court case she had with Coleen in relation to the Wagatha Christie saga.

Ever since Colleen ventured into the jungle, Rebekah hasn’t been shy about expressing her opinions towards Colleen, labeling her as ‘dull’ and even hoping that she would consume a bull’s organ.

In her recent article for The Sun, Rebekah expressed her viewpoint that the contestants of this year’s I’m A Celebrity were receiving luxury items prematurely throughout the show, emphasizing that she barely received any food during her initial week at the camp.

She mentioned that the current contestants on the show seem to be having a much easier time than I did. During my stint, we barely received any food during the initial week, and luxuries such as home comforts were out of the question.

‘I do not begrudge them getting their luxuries so early because you need that in the jungle to keep you going. But ITV are sure not making them work for it. Cranky campmates make for the best TV.’

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2024-12-02 12:49

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