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Peter Crouch’s Surprising Role in Boosting Sales for Agent Provocateur’s Lingerie!

BBG News

Standing at 6 feet 7 inches tall and famous for his robot dance during football celebrations, former player Peter Crouch would readily acknowledge that he doesn’t fit the typical profile of a lingerie model.

However, the commentator has been praised for potentially rescuing Agent Provocateur, following their appearance together in a provocative Christmas commercial for the lingerie company.

The advertisement showcases a model donning a £1,500 red lingerie set while gracefully entering a bar, where she subsequently binds a 44-year-old man named Crouch to a snooker table.

The comedic sketch, wrapping up with 39-year-old Clancy pointing the pool cue towards a private region, has brought profitable results for the company.

As an ardent admirer, I can’t help but share the thrilling news! Since their captivating advertisement aired, Agent Provocateur has seen a staggering 20% leap in sales of its luxurious undergarments! And guess what? This Valentine’s Day was one for the history books, marking one of the brand’s most successful sales days in years. The cherry on top? They’re projected to rake in an impressive £50 million this year, that’s a massive jump from the £30 million they made in 2024! Simply put, Agent Provocateur is on fire!

Seven years have passed since the company entered administration, marking a time when it seemingly lost its unique flavor or signature style, as creative director Sarah Shotton put it.

As a lifestyle expert, I’ve been following the fashion industry for quite some time now, and I must say, it’s always exciting to witness a fresh twist in the game. For over a decade, Clancy has been synonymous with Agent Provocateur, but what caught my attention recently was the debut of an ad that featured her alongside her husband. This collaboration, with him sporting the brand’s boxer shorts, seems to have struck a chord, resonating particularly well with male consumers. The increased appeal among this demographic is undeniably linked to Crouch’s involvement, making for a truly dynamic and inclusive approach in the world of fashion.

In this advertisement, Jaime Winstone is portrayed as a barmaid, while Saffron Clancy is depicted, growing increasingly restless, in a hotel room, dressed merely in lingerie, awaiting her husband.

Regardless of the multiple flirtatious photos she sent, he was so engrossed in his snooker match that he didn’t seem to notice.

Ms. Clancy confidently walks towards the local tavern, only dressed in lingerie and high heels, seemingly intending to charm him. However, upon reaching him, she binds him to the billiard table, then chastises him by skillfully striking a precise ball shot instead.

To replicate the ad at home, couples will likely require substantial funds as the lacy plunge bra is priced at £550, suspenders at £475, a thong at £300, garters at £130, and the pink silk satin boxers cost an additional £195. In total, this outfit comes to approximately £1695.

Another ad features Clancy in a black Briella lingerie set with its £120 bra. 

The couple have been together since 2005 after she approached him in a bar.

In a candid manner, Crouch, who has faced ridicule regarding his height from football spectators, once humorously answered the inquiry, “What would you be if you weren’t a footballer?” by saying, “I’d be a celibate.

He and Clancy have four children and host a podcast together.

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2025-03-02 00:08

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