Movies

Peppa Pig writer reveals new career move following the iconic cartoon family welcoming baby piglet Evie

BBG News

Writer Matilda Tristram plans to debut a fresh animated show, as the Pig family introduces their newest member, little piglet Evie, which has been hailed as one of the most brilliant marketing moves of the past ten years.

Next year, the author and artist will transform Lucy Cousin’s beloved preschool book series “My Friend Maisy” into a live-action for Sky Kids, bringing it to your screens.

In 1990, the beloved mouse Maisy embarked on her first adventure alongside friends Tallulah, Eddie, Charley, and Cyril. Since then, they have been featured in 47 books collectively, and a previous animated series featuring them was broadcast on CITV in 1999.

Since 2021, Matilda has been responsible for writing Peppa Pig, in addition to serving as the creative producer for The Adventures of Abney and Teal and Teletubbies, Let’s Go!.

Matilda is not only the writer for Peppa Pig since 2021 but also serves as the creative producer for The Adventures of Abney and Teal and Teletubbies, Let’s Go!.

Or:
Peppa Pig has been penned by Matilda since 2021, with her role expanding to include creative production for The Adventures of Abney and Teal and Teletubbies, Let’s Go! as well.

According to the official statement, Sky hinted that Maisy’s adventures range from traveling to the moon in a rocket, gliding along rainbows, tinkering in her garage, and encountering striped zebras, all while demonstrating that with curiosity and compassion, any feat can be achieved.

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In the meantime, Lucy Murphy, Director of Children’s Content at Sky, expressed her excitement in a statement: ‘Maisy, this cherished classic character from books, is dear to us, and we can’t wait to collaborate with BBC Studios, Trustbridge Entertainment, and Lucy Cousins to modernize her for our Sky Kids audience.’

‘My Friend Maisy consistently radiates delight throughout each installment, making it an ideal mix of excitement and adventure tailored for younger audiences.’

Peppa Pig was initially developed by Neville Astley and Mark Baker, who penned the scripts for it starting in 2004. They continued to do so up until 2023, at which point they also relinquished their roles as directors.

In over 40 languages and across 180 regions, the popularity of Peppa Pig has expanded beyond television into books, toys, apparel, and even theme parks, creating an expansive empire. This multibillion-dollar franchise’s global worth is estimated to surpass £1 billion.

The PR agency PrettyGreen, under the guidance of its managing director Sarah Henderson (a renowned expert in campaigns for multinational brands like Nintendo, Snapchat, and Cadbury), has consistently shown exceptional skill in global marketing. This was evident when they carefully managed the announcement of Mummy Pig’s pregnancy, a project that was delivered with great care and precision.

If the agency was tasked with transforming a seemingly ordinary cartoon into a worldwide headline, then they’ve clearly achieved their goal.

In an imitation of famous public figures like Rihanna, who caused a sensation by unveiling her baby bump at the 2025 Met Gala and effectively ‘shattered the internet’, the news about Mummy Pig’s pregnancy was shared during a live TV interview on Good Morning Britain in March.

Afterwards, there was an exceptional, worldwide first interview with Mummy Pig featured in the popular women’s magazine, Grazia – a platform typically known for reporting on the activities of high-profile Hollywood celebrities.

The announcement spread rapidly, garnering over 60 million views on Google Business’ TikTok account alone, and gaining worldwide attention from various news sources.

Leveraging the excitement, last month the agency organized a gender reveal event at London’s Battersea Power Station. Behind the stage, Mummy and Daddy Pig pulled a curtain to disclose that they were welcoming a little girl.

The towers of the iconic London landmark were lit in pink to mark the occasion.

The birth announcement, you might say, represents another strategic move in an intricately planned public relations spectacle that garnered acclaim as “a brilliant marketing masterstroke” by Ben Roberts, the content director at marketing authority License Global.

In the past two decades, it’s unlikely that many parents in the UK haven’t introduced their toddlers to Peppa Pig through an episode, bought related merchandise, or, like me, taken out the batteries from a Peppa Pig toy car to stop the annoying jingle.

Of course, social media platforms are filled with countless discussions led by parents, ranging from debates over if Peppa Pig’s habit of teasing Daddy Pig about his large stomach could be considered ‘body shaming’, to opinions that she might be promoting a distorted version of feminism – as one Australian politician allegedly suggested.

Originating 21 years back, this series stemmed from a small animation studio in London, established by a group of three friends. Initially, they aspired to create something distinct from what they perceived as subpar and restricted offerings in the realm of animation that were prevalent during their time.

In a 2008 interview, series producer Phil Davies reminisced that much of the content was hard to understand and all the main characters were either princesses or ballerinas. To bring some freshness, they conceived a bold, vibrant, and spunky lead female character with a fiery spirit mirrored by her red attire, who adored splashing around in mud puddles.

It required two years of meticulous work, along with significant financial bravery (since animation cost around £5,000 per second, even on a tight budget), before the initial episode of Peppa Pig could air on Channel 5 on May 31.

From the very start, Peppa’s vibrant charm captivated everyone. Kids found themselves attracted to her straightforward appeal – not to mention the unique twist of anthropomorphic animals dressed in clothing and residing in homes, with the occasional ‘oink’.

Meanwhile, critics praised its relatable, clear storylines, and within a year, Peppa was earning £1 million from merchandise sales after being nominated for a children’s Bafta. Her success skyrocketed from there, reaching incredible heights. By 2009, the Pig family’s ongoing adventures brought in an impressive £100 million in merchandise sales. In April 2011, parents of Peppa fans were thrilled to visit the world’s first Peppa Pig theme park located in Hampshire.

Or, more casually:

Critics loved how easy it was for kids to understand and relate to her storylines. After being nominated for a children’s Bafta, Peppa made £1 million from merchandise sales within a year. From there, she reached unbelievable heights in popularity. By 2009, the Pig family’s adventures were making an impressive £100 million annually, and in April 2011, fans could finally visit the world’s first Peppa Pig theme park in Hampshire.

Peppa Pig has gained fame as a pop artist, boasting four studio albums in her discography, including the recently released “Let’s Jump In!” – a popular album that continues the theme of splashing around in muddy puddles.

Due to the tremendous achievement of Peppa’s popularity, it’s hardly shocking that the creators amassed substantial wealth, receiving approximately £47 million each from a transaction where they sold 70% ownership of their animation firm to a global distributor known as eOne.

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2025-06-11 17:14

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