Hollywood’s cable struggles become clearer as write-downs add ‘nails to linear TV’s coffin’

As someone who has spent decades observing and analyzing the media industry, I must say that Warner Bros. Discovery’s latest financial report was a stark reminder of the challenges facing traditional cable television. Having worked in this field for many years, I have witnessed the steady decline of linear TV as audiences shift towards streaming platforms, and Warner Bros.’ dismal performance is just another data point in this trend. The company’s disappointing results serve as a cautionary tale for all players in the industry, emphasizing the need to adapt and innovate in order to stay relevant in today’s rapidly evolving media landscape. It’s clear that the old model of cable TV is no longer sustainable, and those who fail to recognize this risk being left behind.








