MrBeastâs new controversies, explained

1. The brand of MrBeast, run by Jimmy Donaldson, is one of the most prominent on YouTube. It stretches beyond just videos to include ghost kitchens, chocolate bars, big competitions, an Amazon reality show, and large-scale philanthropic events. While some admire his entertaining content and charitable works, others criticize him for having a growth-oriented, profit-driven mindset, often referred to as “CEO brain,” and argue that his style has been excessively mimicked by aspiring YouTube creators, potentially negatively affecting the entire platform.








