Paddy Power scores as NFL’s official sportsbook partner in Ireland and the UK

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The NFL heads to Ireland with a new Paddy Power partnership.

In simple terms, Paddy Power has been named the primary sports betting partner for the National Football League (NFL) in Ireland and the UK during the forthcoming season. As a result, NFL events in these countries will now feature betting opportunities, increased fan interaction, and a free-to-play game, courtesy of Paddy Power.

Paddy Power and NFL betting

In collaboration with the NFL, Paddy Power introduces NFL Showdown in the UK and Ireland. This exciting game allows sports enthusiasts to forecast match outcomes, earning them a shot at weekly jackpots and exclusive prizes. Additionally, participants can compete on a leaderboard for the opportunity to claim Paddy Power bonuses.

Michelle Spillane, the marketing director at Paddy Power, expressed her enthusiasm about their new role as the NFL’s sportsbook partner. She mentioned that football is gaining popularity across the UK and Ireland, and with the first-ever game happening in Ireland later this month, it seemed like an ideal opportunity for their company to join forces with the NFL.

As a passionate gamer, I couldn’t help but share some exciting news about this fantastic free-to-play game we’ve got! It’s been delivering us a fresh dose of fun every week, and it’s absolutely thrilling. Now, Can’t wait for you to be a part of it!

Henry Hodgson, the head of NFL UK and Ireland, echoed Spillane’s enthusiasm regarding the partnership. He noted that Paddy Power’s creative methods for engaging fans and their passion for sports entertainment mirrors the NFL’s objectives.

NFL heads to Ireland

As stated in the official announcement, Paddy Power is set to attend NFL games in the UK, Ireland, and specifically this year, they’ll be present at three matches in London (Wembley Stadium and Tottenham Stadium), along with the initial regular season game at Croke Park in Dublin. Notably, this match between the Pittsburgh Steelers and Minnesota Vikings will signify the first NFL regular season game to take place on Irish soil.

This partnership between Paddy Power and the NFL allows Paddy Power to gain access to game footage, enabling them to create NFL-themed entertainment for their customers.

That’s all for now. Stick around for more betting news and updates.

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2025-09-03 19:43