‘One of the most electrifying shows of the year’: British series Bait debuts with 100% rating

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Okay, so I just started watching Riz Ahmed’s new show, Bait, on Prime Video, and honestly, everyone’s raving about it. It’s hilarious! Riz wrote it himself and he’s the main character, playing this actor named Shah Latif who’s really down on his luck. I’m a few episodes in and it’s already really good.

Shah’s acting career is stalling, and he’s facing a critical moment with his newest audition – it could be his last chance to make it in the industry.

Shah is auditioning for the role of James Bond. If he gets the part, he would be the first actor of color to play the famous spy, and his career would likely take off.

Shah is already under a lot of stress, and things are made worse by his family and a former girlfriend, all of which is contributing to a deep personal crisis that affects everything he does.

The series features comedian Guz Khan (known from Taskmaster), Weruche Opia from I May Destroy You, and Rafe Spall. Bassam Tariq and Tom George, who worked on This Country, directed the episodes.

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Currently, the series has a perfect 100% rating on Rotten Tomatoes. Critics appreciate its original storyline and the surprising depth it offers beyond just being a comedy.

RogerEbert.com called Bait a hilarious and captivating show, highlighting its insightful exploration of the pressures performers face both during and outside of performances. They considered it one of the year’s best.

Frame Rated’s review highlighted that, despite its unusual aspects, the film Bait uses dark humor to examine themes of identity, social class, harmful masculinity, and the challenges of fitting into a new culture.

Awards Buzz noted that it’s enjoyable to watch Riz Ahmed, known for his recent dramatic roles, revisit his comedic background with a film that’s more substantial than Four Lions but still manages to be funny.

Bait is available to watch now on Prime Video.

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2026-03-25 16:50