Oakley SS25 Morphs Into the Next Generation

Oakley is creating products for the upcoming generations of people. The label has just unveiled its Spring/Summer 2025 campaign, showcasing their latest line called “Latitude.” The advertising material includes striking visuals and videos that display futuristic striped makeup, hoop earrings, and lunar-like surroundings. These elements underscore the transformative feelings conveyed by the collection’s pieces.

This collection is referred to as “dynamic morphwear,” encompassing items ranging from functional apparel to eyewear. Each item is designed for convenience on the move. A video demonstrates a lightweight vest jacket that unzips from the back to reveal a sturdier jacket, ideal for dealing with changing conditions and diverse landscapes. The Latitude Flight Poncho offers four front pockets, a magnetic closure, and a pocket that can be folded away. When opened, it transforms into a nylon jacket engineered for athletic performance, available in army green and cement grey. Other “transformable” items include the Flight Cargo Pants, which boast 3D mesh pockets, an adjustable waist, and detachable cargo legs.

Modern designs such as the Clifton, Eye Jacket Deluxe, and Plantaris have been revamped. Fresh muted shades of green, tan, and black have emerged to harmonize with Oakley’s future-oriented humans and their surroundings.

Based on their Instagram postings, the complete Oakley SS25 “Latitude Series” is set to be launched both online and in physical stores, as well as at chosen Oakley outlets, within a short while. Keep an eye on TopMob for further details.

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2025-03-12 20:26