Nutella Unveils First New Flavor in Over 60 Years: Nutella Peanut

Summary

Nutella launches its first new flavor in 61 years: Nutella Peanut, debuting in spring 2026 exclusively in the U.S.
The flavor blends classic hazelnut cocoa with roasted peanuts, crafted to suit American tastes
Ferrero will produce it at its Franklin Park, Illinois plant, investing $75 million and creating dozens of new jobs

For the first time ever in its 61-year span, Nutella is unveiling a completely new flavor, specifically for the U.S. consumers. This innovation, scheduled to hit stores in spring 2026, is called Nutella Peanut. It combines the classic hazelnut and cocoa spread with roasted peanuts, signifying an audacious move aimed at bolstering its influence within the American market.

Michael Lindsey, president of Ferrero North America, referred to the product launch as a “significant milestone,” highlighting their approach to craft products specifically for American consumers. The newly created flavor, developed over a five-year period, will be manufactured at Ferrero’s facility in Franklin Park, Illinois. An investment of $75 million USD is being made to facilitate the product’s release and generate numerous new job opportunities.

This fresh taste reinforces Ferrero’s expanding influence in the area, as it seeks to connect with both seasoned Nutella enthusiasts and new customers. The Nutella Peanut variant is designed to bolster the brand’s standing in a cutthroat spreads market, while simultaneously offering a distinctly American flavor twist to the traditional European favorite.

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