Noma Projects Unveils Collaborative Capsule With FRAGMENT

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Summary

  • Hiroshi Fujiwara’s FRAGMENT partners with Noma Projects for an exclusive culinary capsule
  • Pieces include graphic hoodies, crewnecks and long-sleeve tees, designed in Tokyo and produced in LA.
  • Pre-orders are live now

About a week ago, Hiroshi Fujiwara hinted at a partnership with Noma Projects, the creative retail arm of the famous Copenhagen restaurant Noma. Now, the official collaboration between Fujiwara’s brand, FRAGMENT, and Noma Projects is here.

Created to celebrate Noma’s time in Los Angeles, this collection perfectly blends Hiroshi Fujiwara’s clean, simple style with the natural inspiration behind Noma Projects. The line includes a hoodie, long-sleeve shirts, tote bags, and a cap, all featuring Noma Projects’ unique artwork combined with FRAGMENT’s minimalist streetwear look. These easy-to-wear pieces were designed in Tokyo and produced in LA.

Key items from the collection include the black hoodie seen in Fujiwara’s first Instagram post and a high-quality tote bag created in collaboration with Noma Projects. This tote, made from 100% cotton, is designed for food lovers and features eight interior pockets to neatly hold produce or bottles.

So, I just found out about this cool collaboration dropping through Noma Projects’ online store, but it’s a limited-time thing. You can snag some gear – prices are between $120 and $250, depending on what you’re getting. The catch is, it’s only available while their current project is running, which makes it feel super exclusive. Gotta be quick if I want something!

 

 

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2026-05-18 15:26