Noah’s First Los Angeles Store Is a 5,000-Square-Foot Skate Bowl, Community Space, and Shop All at Once

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Summary

  • Noah has opened its first Los Angeles location at 911 North Orange Drive in the Sycamore District, marking the brand’s fourth store globally and its first on the West Coast
  • The 5,000-square-foot space was designed by cofounders Brendon Babenzien and Estelle Bailey-Babenzien as a multifunctional environment combining retail, community, and cultural programming
  • The store includes a skate bowl and is programmed to host intimate dinners, panel discussions, book clubs, film screenings, and live performances

Okay, so I just heard Noah opened a new store in LA! It’s on North Orange Drive in a cool area called Sycamore District. This is their fourth store ever – they already had one in New York, and two in Japan and Korea. Apparently, the founders, Brendon and Estelle Babenzien, really wanted this store to feel more like a place to experience things, not just a place to shop. It’s a pretty big space – 5,000 square feet – and they’ve designed it to be more of a cultural hub than just a retail store, which sounds awesome!

The store’s design centers around a skate bowl, a unique feature for Noah that immediately establishes the space’s vibe. The surrounding layout supports a variety of events the founders envision, including small dinners, talks, book clubs, movie nights, and live music. Shopping is integrated into this experience, staying true to Noah’s community-focused approach but on a much larger scale than their other stores.

The owners, the Babenziens, created the store’s design themselves, ensuring it reflects the same unique style as their clothing. Noah’s design philosophy has always blended practicality with cultural inspiration—think classic, well-made clothes with a skate, surf, and music vibe—and this store takes that same approach to the space itself, rather than just the clothes. The result is a retail environment that feels different from a typical store, and that’s exactly what they intended.

Noah’s new location in the Sycamore District places it among other unique shops and cultural spots, close to the Jeffrey Deitch gallery and along a street with brands like Nili Lotan, Officine Générale, and Jacques Marie Mage. This makes sense for a brand whose customers seek out special experiences rather than just quick shopping. Noah’s founder, Babenzien, has often discussed how California influenced his style while growing up on the East Coast. He explained to WWD that California’s skate and surf culture, along with bands like the Red Hot Chili Peppers and Fishbone, deeply impacted a style that was already a mix of preppy, punk, and hip-hop, ultimately shaping a distinct Northeast aesthetic. Therefore, the Los Angeles store feels less like an expansion and more like a homecoming.

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2026-06-02 13:27