Nine, Seven and Ten caught up in wild TV blunder as networks call the same guest by three different names – and the one clue that could have spared them embarrassment

Nine, Seven and Ten caught up in wild TV blunder as networks call the same guest by three different names - and the one clue that could have spared them embarrassment

As an experienced television enthusiast who has witnessed countless blunders and bloopers over the years, I must say that this recent incident involving the Australian television networks is nothing short of amusing. It seems that even the most basic fact-checking can sometimes be overlooked, as evident by the multiple identity changes of the same RFS spokesperson. The icing on the cake, however, is the fact that he was wearing his name tag in every interview – a clear sign for anyone with eyes to see!


Three Australian television networks have been caught up in a bizarre blunder this week.

On Wednesday evening, a representative from the New South Wales Rural Fire Service appeared on channels 9, 7, and 10 to talk about the unusually hot weather in Sydney.

9NEWS featured Ben Richardson, who serves as the Media and Communications Manager for the RFS, sans any military rank.

On 10 News First, he swiftly took on the name Brady Clarke and achieved the rank of Captain.

The perplexity persisted, as the unfortunate spokesperson proceeded towards 7NEWS for another round of renaming.

On his third media appearance for the day he was identified as ‘Inspector Ben Shephard’.

However, all three networks were incorrect, with the spokeman’s name actually being Ben Shepherd.  

Throughout, a significant and seemingly overlooked hint pointed towards the actual identity of the spokesperson, which appeared to elude all three news casters.

Nine, Seven and Ten caught up in wild TV blunder as networks call the same guest by three different names - and the one clue that could have spared them embarrassment

Inspector Shepherd was wearing his very visible name tag in each interview.     

The unusual mistake follows keen-eyed viewers of the Today Show identifying a significant issue with Channel Nine’s logo for the Olympics.

As a lifestyle expert, I recently noticed an intriguing detail while casually browsing MediaSpy forums: eagle-eyed individuals, or armchair detectives if you will, pointed out that the network was still showing the Olympic Rings logo above the time on the Today Show earlier this month. It’s fascinating how these small details can sometimes tell a larger story!

After the conclusion of the 2024 Paris Olympics, certain commentators proposed that the network’s logo could have been more contemporary by displaying the emblem of the Paralympics – the Agitos, instead.

I can’t help but share a sequence of snapshots from The Today Show on our fan forum, and one astute observer called my attention to an intriguing detail. They mentioned that they’ve spotted instances where the Olympic Rings continue to animate alongside the Today Show logo! As a dedicated fan, it’s fascinating to see these little nuances that might slip past others.

Nine, Seven and Ten caught up in wild TV blunder as networks call the same guest by three different names - and the one clue that could have spared them embarrassment

Replying to the discovery another chimed in, arguing that Nine should be using the ensuing two weeks to promote the Paralympics.

‘Would be nice to put a Paralympics logo in its replacement,’ they wrote.

A voice added, suggesting, ‘Aren’t we supposed to use the Paralympic symbol, known as the Agito, for the upcoming 2.5 weeks instead?’

Previously, a vigilant TikTok user asserted that TikTok may have been utilizing an inaccurate depiction of the well-known Olympic rings symbol.

Marketing expert Kiandra Trickett, more commonly known as The Original Kiki online, disclosed that it seemed the Nine network was employing an unapproved, modified version of the Olympic symbols.

Nine, Seven and Ten caught up in wild TV blunder as networks call the same guest by three different names - and the one clue that could have spared them embarrassment

She then showed images of the different iterations of the logo that have been used over the years.

As a devoted admirer, I couldn’t contain my excitement when Trickett unveiled the 9Now version, revealing an intriguing interlinkage among the rings that deviated from the standard IOC regulations we all know and love.

In contrast to the traditional design where rings weave both behind and in front of neighboring ones, the 9Now version positions each ring so that it’s either completely in front or completely behind its neighbors, eliminating the interlaced appearance.

The rings themselves are also thinner than the official IOC design.

Nine, Seven and Ten caught up in wild TV blunder as networks call the same guest by three different names - and the one clue that could have spared them embarrassment

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2024-08-30 05:13

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