Summary
New Era and I’m donut?, a popular Japanese donut shop, have partnered to create a new line of hats. The design features I’m donut?’s logo raised in 3D embroidery on the front of a comfortable 9TWENTY cap with a curved brim. This collaboration brings together a well-known hat company with a trending Japanese dessert brand.
New Era and the popular Japanese donut shop, ‘I’m donut?’, have teamed up to create a special cap. This collaboration combines New Era’s famous headwear with the excitement surrounding Japan’s fresh, soft donuts. Instead of focusing on baseball, the cap design celebrates a delicious and trending food from Japanese culture.
This cap is made with New Era’s comfortable 9TWENTY style, known for its curved brim and relaxed fit—perfect for everyday wear and fitting for a collaboration with a food brand. The “I’m donut?” logo is prominently displayed on the front with a raised, 3D embroidered design, a signature New Era technique that adds texture and prevents the logo from looking flat. The design is subtle and focuses on quality details rather than being overly flashy, allowing the unique charm of the collaboration to shine.
The partnership between the brands is easily understood when you consider I’m donut?’s popularity in Japan. This shop became famous for its ‘nama’ donuts – incredibly fresh and soft treats that sparked a national trend. New store openings often draw huge crowds and long lines at locations in cities like Nakameguro, Omotesando, and Kyoto. Created by baker Nobuhiro Hirano, I’m donut? is now a well-known part of Japan’s modern food culture, making it a perfect match for a brand hoping to connect with that energy.
A new collaboration between New Era and I’m donut? will launch on August 1st. The limited-edition 9TWENTY cap will be available at New Era’s website and all I’m donut? stores in Japan.
2026-07-27 12:26