Netflix says ad-supported plan now has 70 million monthly active users
As a die-hard Netflix enthusiast with over two decades of unwavering loyalty, I must say, I am absolutely thrilled by the latest news! Netflix’s ad-supported plan reaching 70 million monthly active users is like a dream come true for those of us who have been craving a more affordable way to binge our favorite shows.
On Tuesday, Netflix announced that they have amassed 70 million monthly active users on their advertising-included plan, marking the success of their lower-priced subscription tier which was introduced two years ago and features advertisements.
That’s up from May, when the company reported having 40 million monthly users on the ad version.
As a passionate cinephile, I’ve been actively expanding the diverse range of content on my streaming platform, based in sunny Los Gatos, California. This includes beefing up our live event broadcasts, all with the aim of bolstering our burgeoning advertising business.
This year, Netflix announced they’ve depleted their in-game stock for their live NFL Christmas Day games, with sponsors such as sports betting firm FanDuel and telecom giant Verizon. Additionally, they shared that they’ve already sold advertising spots on their scripted series, including the highly anticipated second season of the popular Korean drama “Squid Game.
Over half of new customers in countries where Netflix provides advertisements have opted for the less expensive ad-inclusive subscription plan, as stated by the company.
Amy Reinhard, president of advertising, expressed in a recent post that there’s been consistent progression for the past two years, yet she’s eagerly looking forward to seeing where things will go next.
As a movie enthusiast, I’m thrilled about Netflix’s move to introduce an affordable ad-supported plan in November 2022. This decision came as the streaming giant grappled with declining subscriber growth earlier in the year. In the United States, this new ad-inclusive plan sets consumers back by just $6.99 per month, a significant drop from the starting price of its ad-free options, which start at $15.49 monthly. This move could potentially broaden Netflix’s reach and keep us entertained for less!
Initially, Netflix’s ad-supported plan relied on technology provided by Microsoft due to a partnership. However, Netflix is now shifting towards utilizing its own internal ad technology, aiming to operate independently from external parties.
The inclusion of an ad-supported option was part of a larger strategy to expand Netflix’s services and increase earnings. Besides airing advertisements, Netflix is now broadcasting live events, tightening its policies on password sharing, and highlighting gaming content on its platform.
This week, Netflix plans to increase its involvement in live sports by hosting a boxing bout featuring Mike Tyson, a past heavyweight champion, against Jake Paul, who was previously an online influencer but has turned to fighting.
In the third quarter alone, Netflix managed to gain approximately 5 million new users worldwide, now boasting a global subscription base of around 283 million.
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2024-11-12 17:31