Netflix partners with Hasbro and Mattel on ‘KPop Demon Hunters’ toys

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Netflix wants to build on the success of its animated film, “KPop Demon Hunters,” and expand its presence in selling merchandise.

Netflix has partnered with toy companies Mattel and Hasbro to create merchandise – including dolls, action figures, and electronics – inspired by their new movie, “KPop Demon Hunters.” The film follows three talented singers who also happen to be demon hunters, working to save the world from evil forces.

Since its release in June, “KPop Demon Hunters” has become a global sensation, achieving the title of Netflix’s most-watched film with over 325 million views within its first 91 days.

Netflix is making more licensing agreements as part of a broader strategy to build stronger fan communities around its content by partnering with various brands.

Starting next month, Netflix will launch “Netflix House,” a new type of location where fans can experience shows and movies in person. These spaces will also offer food and merchandise related to popular Netflix titles.

Netflix’s new show, KPop Demon Hunters, has quickly become a huge hit with fans worldwide, according to Marian Lee, Netflix’s chief marketing officer. This unique partnership between Netflix, Mattel, and Hasbro will allow fans to purchase the dolls, games, and merchandise they’ve been eagerly requesting online.

Hollywood Inc.

Netflix is expanding into selling merchandise. They plan to open two brick-and-mortar stores and are working with various brands to create and sell products inspired by their popular shows and films.

Hasbro and Mattel have teamed up as the official toy partners for “KPop Demon Hunters,” and will both produce and sell toys for the brand worldwide.

Netflix has collaborated with toy companies before, creating items like Squishmallows inspired by “Stranger Things” and Lego sets based on the show “One Piece.”

The company, based in Los Gatos, California, has started hosting real-life events, including themed balls inspired by the popular historical romance series, “Bridgerton.”

Hollywood Inc.

Netflix has launched over 800 themed balls based on its hit series, ‘Bridgerton,’ giving fans the opportunity to feel like they’re stepping into the world of the show.

Hasbro’s Tim Kilpin described KPop Demon Hunters as a major cultural trend with worldwide appeal, saying it fits perfectly with the company’s well-known brands and dedication to new ideas.

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2025-10-21 22:01