In 2022, Ben Affleck grew very interested in the potential of artificial intelligence for filmmaking, and he secretly started his own company, InterPositive, to explore this technology.
Netflix announced today that it has fully acquired the startup InterPositive. InterPositive creates AI tools specifically for filmmakers, aiming to give them more creative control and protect their work. Netflix says this acquisition is part of its commitment to supporting innovation led by creators, ensuring filmmakers remain central to the filmmaking process.
Netflix is acquiring InterPositive and will be adding its whole team. As part of the deal, Affleck will continue to advise Netflix in a senior role.
Netflix is excited to welcome the InterPositive team, as both companies believe technology should help storytellers, not take their place,” said Elizabeth Stone, Netflix’s head of product and technology. “InterPositive has built fantastic technology specifically designed to give filmmakers and showrunners the tools they need to easily realize their creative ideas.
Hollywood Inc.
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Before starting his own business, Ben Affleck – a well-known actor from movies like “Argo” (2012), “Pearl Harbor” (2001), and “Batman v Superman: Dawn of Justice” (2016) – realized that AI wasn’t meeting the needs of the film and television industry.
When the 53-year-old actor started InterPositive, he explained his goal was to maintain a human touch in storytelling. To achieve this, he collaborated with engineers to create a unique dataset using a realistic soundstage setup, and then began developing their first AI model.
He explained that the model is designed to grasp visual storytelling and maintain a consistent style, even when faced with common filmmaking issues like missing footage, swapped backgrounds, or bad lighting. Importantly, it’s built to support artists and let them stay in control of the creative process.
Ben Affleck’s partnership with Netflix on AI projects is happening as many in Hollywood express concerns and doubts about the technology and the companies developing it.
The actors’ union, SAG-AFTRA, which includes Ben Affleck, is currently in contract negotiations with major film studios and is pushing for rules to safeguard actors’ work in the age of artificial intelligence. Meanwhile, several Hollywood studios have threatened legal action against the tech company ByteDance, claiming its new AI video platform, Seedance 2.0, is using copyrighted material without permission.
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2026-03-05 22:31