Netflix is changing its usual strategy with two shows, Stranger Things and KPop Demon Hunters. Traditionally, Netflix avoids releasing films in theaters, but a sing-along version of KPop Demon Hunters recently played in cinemas for two days, becoming the top movie at the box office. It will be shown in theaters again over Halloween.
The extra-long finale of Stranger Things, which runs two hours, will be shown in movie theaters on New Year’s Eve. It will also become available to stream on Netflix that same day.
In a recent interview with Variety, Alicia Reese, an analyst at Wedbush Securities, discussed Netflix’s decision to show Stranger Things and KPop Demon Hunters in cinemas. While Netflix previously only released content in theaters to meet awards eligibility requirements, Reese explained that they now want to reach more viewers. Here’s the complete explanation from Reese:
In the past, Netflix mainly released films in theaters to qualify for awards and keep filmmakers happy. Now, they’re more focused on getting their movies seen by as many people as possible.
For a long time, Netflix avoided releasing films in theaters, with CEO Ted Sarandos recently calling the practice outdated. However, Netflix has begun to change its strategy, and several of its films are now planned for theatrical releases.
The film selection features Guillermo Del Toro’s Frankenstein, which had a brief run in cinemas starting October 17th, and Wake Up Dead Man: A Knives Out Mystery, coming to theaters November 26th. Both films will be shown in theaters for a limited time before becoming available on Netflix – Frankenstein on November 7th and Wake Up Dead Man on December 12th.
Greta Gerwig’s upcoming Narnia film will be shown in IMAX theaters for two weeks in 2026. Plus, Netflix is thinking about giving David Fincher’s Adventures of Cliff Booth – a spin-off featuring Brad Pitt from Quentin Tarantino’s Once Upon a Time in Hollywood – a wide release in movie theaters.
Netflix is starting to release some of its movies in theaters, likely because films shown in cinemas tend to generate more buzz and become part of the cultural conversation. But unlike most studios, Netflix isn’t trying to make money from ticket sales. They’re using theatrical releases as a way to build excitement and get people interested in watching the movies on Netflix itself.
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2025-10-28 01:43