This summer promises a lineup of thrilling horror movies, including “The Home” starring Pete Davidson and Zach Cregger’s chilling movie “Weapons”. However, the movie I find most intriguing is Neon’s latest offering, “Together”. The studio has been using some daring marketing strategies to build anticipation for this body horror film about codependency. But what really caught my attention was their recent teaser hinting at a cheating scandal that took place at a Coldplay concert – oh my goodness!
If you enjoyed Dave Franco and Alison Brie in the terrifying vacation film, “The Rental”, be prepared for their reunion in the horror genre with “Together”. In this movie, the real-life couple play a duo who move to the countryside, but a supernatural force forces them into an unexpected merging. Neon opted for a surprising marketing strategy for the 2025 release of this film by likening it to a recent scandal involving cheating at a Coldplay concert. Can you spot the humor in Neon’s two comparisons?
In the promotional strategy of “Together,” which is known for being an ideal choice for date nights, Neon appears to be capitalizing on this association by featuring a snapshot from the recent Coldplay concert scandal. The picture in question shows Andy Byron, a married CEO of an astronomical company, and Kristin Cabot, their Chief People Officer, locked in an embrace that was caught on the Kiss Cam at the event.
Following their appearance on camera, Byron quickly ducked down, while Cabot covered her face and stepped aside. In a playful manner, Chris Martin, the lead singer of Coldplay, quipped to the audience, “It seems they’re either involved in a secret relationship or simply very modest.” (As reported by Newsweek)
In the trailer for the film “Together,” a married couple finds themselves inexplicably joined together bodily. Neon seems to be making an analogy between these entwined horror characters and the real-life duo, Andy Byron and Kristin Cabot, who were also inseparable. It’s certainly an attention-grabbing strategy for promoting the highly anticipated movie that debuted at Sundance.
I’m wondering if Neon’s marketing approach for the movie “Together” will be successful. It’s not unheard of for a viral post to generate interest in a new horror film. For instance, the original Smile movie used an effective marketing campaign by having actors display chilling grins at public events and sporting events. The sequel even continued this strategy when a creepy smile was spotted during LL Cool J’s MTV VMA performance. If “Together” can creatively blend fantasy with reality in its promotional efforts, Neon might just have another viral horror hit on their hands.
Neon, the film company, made an intriguing connection between their upcoming movie “Together” and the Coldplay concert cheating scandal for a surprising twist. By linking two seemingly unrelated themes of togetherness, they created a thought-provoking yet amusing marketing strategy. Now that you’re curious about this Michael Shanks-directed feature, mark your calendars for a date night at the theater on July 30 to see it!
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2025-07-18 01:07