Naughty Sydney Sweeney places a rose in her cleavage before planting the flower between her legs in latest lingerie snaps

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Sydney Sweeney shared some steamy new photos from her recent photoshoot for her Seductress line, which will be available to purchase next week.

The 28-year-old actor showed off the new clothing line—delicate pieces in light pink and white lace—on Instagram.

She quickly posed with a red rose, first tucked into her neckline, then playfully positioned lower, all to draw attention to her new lingerie collection.

Our popular Fantasy Bodysuit is getting two new colors: Pillow Fight and Pout, as announced in a recent post.

This bra, called the Starlet Halter, comes in the color Pout. It’s made with the same comfortable lace and flattering fit as our popular Show Off Bra, but features a trendy halter style.

It was added, ‘Seductress Drop 2 arrives 3.24.26 at 8 AM PT.’

Get ready for a comeback! Those lace bras, thongs, and corsets you loved are returning in fresh colors and exciting new styles.

Okay, seriously, her lingerie line is INSANE! It completely sold out last month – HOURS, people! – and she posted about it on Instagram, saying she’s working on getting more in stock. I’m just so happy for her, and she’s so sweet to her fans! I’m obsessed, honestly. I need everything!

The actress created a buzz around her new launch with a smart marketing strategy, including provocative photos and a memorable stunt at the Hollywood sign.

This comes after news that Sweeney is reportedly looking to move into the beauty space.

The actress is said to have filed a trademark application hinting at her future plans.

Trademark lawyer Josh Gerben recently noticed a filing with the US Patent and Trademark Office. Filed on January 16th, the application is for the name ‘Syrn’ and covers skincare, beauty products, and cosmetics, according to WWD.

This application is an ‘intent-to-use’ trademark filing. This means the products aren’t necessarily available yet – they may still be in development, or the trademark is being registered to secure rights for potential future use.

No specific product names or innovations were detailed in the document.

Sweeney explained her goal for the brand is to make sure everything fits well and looks good on all different body types.

In an interview with Cosmopolitan, she explained that she intentionally works with an all-female design team and a diverse group of models representing a wide range of body types. Her goal is to ensure her designs look good on everyone, not just her, and that all women feel confident and comfortable wearing them.

‘If I wouldn’t wear it, I wouldn’t want to make it.’

SYRN is a new brand hoping to compete with popular lines like Skims by Kim Kardashian and Savage x Fenty by Rihanna. It offers a wide range of sizes – 44 in total – and features four different styles to suit various moods: Comfy, Playful, Romantic, and Seductress.

The actress revealed the inspiration behind her new lingerie line: ‘It’s finally here – lingerie designed for yourself, without needing to justify it to anyone. I wanted to build a brand that celebrates all facets of a woman’s identity.’

I have a lot of different interests – I enjoy working on cars, water skiing, and even dressing up for fancy events. But I also love relaxing at home with my dogs. I’m complex, and that’s true for all women – we’re not defined by just one thing.

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2026-03-20 16:50