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NASCAR: Late sponsor replacement confirmed for Chase Elliott

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NASCAR: Late sponsor replacement confirmed for Chase Elliott

As a die-hard NASCAR fan with over three decades of racing under my belt, I can’t help but feel a pang of nostalgia as Hooters bids adieu to Hendrick Motorsports and Chase Elliott. The iconic chicken chain had a brief yet memorable stint in the world of racing, culminating in their first win with Elliott at Texas Motor Speedway last year.

For the eighth consecutive year, Hooters is partnering with Hendrick Motorsports and driver Chase Elliott. The plan is for Hooters to be the main sponsor for the No. 9 Chevrolet in three NASCAR Cup Series events.

Regrettably, just two out of the scheduled races transpired before the restaurant chain (Hooters) and Rick Hendrick’s team mutually decided to end their partnership prematurely due to Hooters failing to fulfill its sponsorship duties for the 2024 season.

I noticed an interesting change last June: My racing vehicle’s distinctive company logo was absent at the Nashville Superspeedway, and simultaneously, the partnership listing on the Hendrick Motorsports website no longer displayed my sponsor’s emblem.

Elliott’s No. 9 car gets a new look for Richmond race

In February, Elliott raced at Atlanta Motor Speedway, a track that’s dear to him and Hooters, as it’s their hometown track, with sponsorship from Hooters. Similarly, he competed at Texas Motor Speedway under Hooters’ sponsorship in April.

From Dawsonville, Georgia, a 28-year-old racer secured the victory at Texas, marking the first Cup Series win for Hooters as the main sponsor since Alan Kulwicki, who went on to win his last race at Pocono Raceway in 1992 and ultimately claimed the championship that year.

Before Hendrick Motorsports and Hooters decided to part ways, I was excitedly looking forward to seeing the iconic Hooters brand sponsoring Elliott’s No. 9 Chevrolet during this coming Sunday’s Cook Out 400 at Richmond Raceway. This race marks our return from a three-week break in the action, with NBC covering the Summer Olympics in Paris, France. I was eagerly anticipating cheering for Elliott and his Hooters-sponsored car on track!

Without Hooters participating, Coca-Cola steps up to be the main sponsor for Elliott’s car in the upcoming 400-lap race at the four-turn, 0.75-mile (1.207-kilometer) Richmond, Virginia oval track.

In the year 2023, Elliott became a member of the Coca-Cola Racing Family, marking him as their first fresh recruit since 2018. This esteemed racing family already comprises Austin Dillon from Richard Childress Racing, Denny Hamlin and Joey Logano from Joe Gibbs Racing, and Daniel Suarez from Team Penske.

Tune into the USA Network this Sunday at 6:00 p.m. ET as they broadcast the Cook Out 400 live from Richmond Raceway. If you haven’t already, sign up for a free trial of FuboTV to catch the first NASCAR Cup Series race in three weeks!

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2024-08-08 16:02

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