Movistar KOI draws 18,000 fans to record-breaking LEC Roadtrip
OverActive Media, an esports and entertainment company that competes in the League of Legends EMEA Championship as Movistar KOI, recently announced outstanding results from the inaugural LEC Roadtrip tournament. This event, known as the LEC Roadtrip 20XX (where XX represents a future year like 2025), took place on April 26 and 27 and was hosted by Movistar KOI.
OverActive Media, an esports and entertainment firm known as Movistar KOI in the League of Legends EMEA Championship tournament, recently unveiled the groundbreaking outcomes of the inaugural LEC Roadtrip event.
Movistar KOI and LEC Roadtrip 2025
The LEC Roadtrip event took place from April 26th to the 27th and was organized by Movistar KOI. As reported by OverActive Media, this gathering attracted approximately 18,000 attendees, making it a significant achievement for regional live esports events.
The Madrid Arena hosted a League of Legends tournament, attracting elite teams like Ibai and notable squads such as Movistar KOI, G2 Esports, GIANTX, and Fnatic. Over the weekend, fans flocked to see these teams battle it out. Matches on Saturday featured G2 versus GIANTX and KOI against Fnatic, while Sunday’s lineup included clashes between G2 and Fnatic, as well as KOI battling GIANTX.
As per the announcement, the LEC Roadtrip event managed to draw in a peak audience of 348,000 simultaneous viewers. Moreover, three matchups from this Spring Split were among the top five most-viewed games.
This past weekend in Madrid marked a pivotal point for OverActive Media and Movistar KOI, as stated by their CEO, Adam Adamou. The fervor shown by our fans both in the stadium and worldwide serves as a powerful reminder of our dedication to providing top-tier esports events. We aren’t merely partaking in the future of esports; we are actively contributing to its development.
Movistar KOI launches Fénix Club Gaming
Apart from the LEC Roadtrip, Movistar KOI unveiled Fénix Club Gaming, a subscription service that grants fans access to merchandise discounts, early ticket sales, giveaways, and community forums. This marked OverActive Media’s inaugural subscription-based and consumer-direct platform.
As per the recent statement, the annual membership fee is either €30 for a standard digital card or €40 for a special edition founder’s card. Surprisingly, the limited-edition founders card was sold out within 24 hours, and currently, the company is contemplating broadening their offerings.
Speaking about it, Adamou emphasized that the debut of Fénix Club marks a significant achievement for us. This platform allows our fans to interact directly with our organization and contribute significantly to its development. Additionally, it creates a consistent income source, enhancing our business structure and fueling our sustained expansion.
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2025-04-30 19:41