During an exclusive gathering, Hypegolf Clubhouse launched softly, marking the beginning of a unique partnership with Michelob ULTRA. This event introduced their new collaboration, aligning perfectly with Clubhouse’s goal – promoting contemporary takes on golf that merge it with cultural influences.
The Hypegolf Clubhouse, freshly established, is designed to envelop visitors in the modern golf lifestyle. It will persistently exhibit a selection of golf industry brands, offering weekly releases of apparel, footwear, and events highlighting the cutting-edge aspects of the game. The focal point of the night was the presentation of the new Hypegolf Label x Michlob ULTRA collection. This line includes a stylish quarter-zip pullover, a polo reminiscent of military kit, a corduroy cap, and other custom pieces, harmoniously combining functionality with fashionable touches. Crafted for both on-course and off-course use, the collection’s practical, trendy items bear graphic and branded embellishments that acknowledge Michlob ULTRA’s rich history in sports culture.
As a golf enthusiast, I was thrilled to be a part of an extraordinary event hosted by Hypegolf – a night filled with excitement and anticipation! The Closest-to-the-Pin challenge, complete with a distinctive twist, had everyone on the edge of their seats. Instead of a traditional course, we played on a state-of-the-art Foresight golf simulator, offering an exceptional virtual experience for both newcomers and seasoned players.
The winners of the challenge were generously rewarded with exclusive apparel pieces from Hypegolf’s limited-edition collection, providing us with an exclusive sneak peek at the latest designs. Throughout the event, guests savored a delicious assortment of appetizers and refreshing beverages courtesy of Michelob ULTRA, including their popular flavored seltzers and beers.
The energy never waned as DJ ODDEO spun a captivating pop-infused music set that kept everyone in high spirits. The event attracted an impressive gathering from within Hypegolf’s vibrant community, as well as special appearances by media figures in the entertainment industry. Among the distinguished attendees were Creative Director of Extra Butter Bernie Gross, media personality Dale Moss, and renowned chef Dennis Prescott.
All in all, it was an unforgettable night filled with camaraderie, competition, and the chance to experience something truly unique within the world of golf. I can’t wait for the next Hypegolf event!
Michelob ULTRA recently hosted an exclusive event at the Hypegolf Clubhouse, a venue blending sport and fashion, showcasing golf’s contemporary vibe and featuring various influential communities. Swing by the latest store to see their collaborative collection, now available alongside other stylish offerings from prominent lifestyle brands.
Take a quick peek at the action happening in the galleries up there. Don’t forget to keep checking TopMob for more exciting updates from Michelob ULTRA during the busiest period of the golf season.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
The Clubhouse by Hypegolf
Dates: August 29 to September 28
Venue: Situated at 147 Grand Street, in the heart of SoHo, New York, NY 10013.The changes made aim to make the text more natural and easy to read while maintaining its original meaning.
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2025-09-02 22:55