Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?
Meghan Markle, born and raised in Los Angeles, plans to adopt a more globally focused strategy for her upcoming lifestyle venture instead of focusing primarily on California.
Meghan Markle, who is known for her role in ‘Suits’, unveiled on Tuesday morning that she has renamed her Santa Barbara-inspired orchard to the name ‘As Ever’. In an Instagram post, she shared, “The secret’s out! I can hardly believe we managed to keep it hidden for so long.” This is a playful way of expressing her excitement about sharing the news with her fans.
In a recent post, I (Meghan) expressed that the phrase ‘As Ever’ signifies ‘just as it has been’ or ‘in the same fashion as always.’ For those who have been following my journey since The Tig days, you’ll recognize this sentiment holds true for me.
Meghan Markle recently unveiled her brand’s rebranding, which she had hinted at back in April 2024 when she first introduced American Riviera Orchard. At the time, a representative described American Riviera Orchard as embodying everything that Meghan cherishes – family, cooking, hosting events, and home decoration. In her selfie-video, the 43-year-old Duchess, who is married to Prince Harry, Duke of Sussex, stated that As Ever will build upon these themes without confining herself to products solely produced or grown in Santa Barbara, their residential area. The couple purchased a large estate in Montecito, an upscale community on the southern coast of Santa Barbara, in 2020. This neighborhood is also home to notable figures like Oprah Winfrey and Brad Pitt.
Awards
Liz Garbus and Chanel Pysnik, two of the creative minds behind the Netflix documentary series, share insights about the experience of following the royal couple’s storyline and earning their confidence.
Last year, before its official opening, the American Riviera Orchard had a short, star-studded preview event. Notable figures like Kris Jenner, Chrissy Teigen, and Mindy Kaling were gifted jars of jam from American Riviera Orchard and showcased them on Instagram. However, not everyone was enamored with the American Riviera Orchard, particularly its name.
In August, the U.S. Patent and Trademark Office denied Meghan’s application due to the proposed mark being predominantly descriptive of a location. As reported last month by Vanity Fair, a local resident from Montecito also criticized Meghan for trying to present the neighborhood as her lifestyle comeback, labeling it as “a form of overt salesmanship.
The anonymous resident shared with Vanity Fair that it’s about discovering as many opportunities as possible to turn things into profit,” or simply, “The resident stated to Vanity Fair that it’s a matter of exploring every avenue for making money.
Entertainment & Arts
In a recent discussion, Prince Harry and his wife Meghan, also known as the Duke and Duchess of Sussex, addressed concerns regarding the potential risks associated with social media and pondered over whether their children might engage in such platforms.
Previously known for her blog ‘the Tig’ from 2014 to 2017, Meghan Markle recently informed her followers that she acquired the name “As Ever” in 2022. She also announced a partnership with Netflix to introduce her personal brand. For years, Netflix has been a supporter of Archewell Productions, the joint venture by Harry and Meghan. In 2020, they signed a multi-year agreement with Netflix to produce diverse content such as documentaries. Their latest collaboration, “The Polo Series: A Modern Game,” was released in December. Meghan’s upcoming lifestyle series titled “With Love, Meghan” is scheduled to premiere on Netflix in March.
Previously known as the host of “Archetypes”, she expressed enthusiasm to fans about going back to her original lifestyle pursuits. “This is who I am,” she stated. “I haven’t been able to express it in the same manner for the past few years, but now I can.
Absolutely, there’ll be some fruit preserves. It’s become quite apparent that jams are my specialty, and I can’t wait to share them with everyone through my As Ever line.
Entertainment & Arts
Following an altered photo and unconvincing explanation, the palace found itself repeating a common scenario reminiscent of Princess Diana and Meghan Markle: exacerbating an already challenging situation.
Apart from Instagram, Meghan hinted at her newest project by launching a fresh website, which includes an unexpected guest appearance. The company’s profile showcases just one picture that captures a serene moment: Meghan and her 3-year-old daughter Lilibet playfully running through a lush meadow together.
Meghan and Harry became parents to Lilibet in June 2021. They already have a son named Archie, who joined their family in May 2019.
Read More
- Cookie Run: Kingdom Pure Vanilla Cookie (Compassionate) Guide: How to unlock, Best Toppings, and more
- Reverse 1999 Willow Build Guide: Best Team, Psychubes, and more
- Cookie Run: Kingdom Black Sapphire Cookie Guide: How to unlock, Best Toppings, and more
- Slime Castle redeem codes and how to use them (September 2024)
- Limbus Company Gift Fusion Guide — All EGO Fusion Gifts
- Cookie Run: Kingdom Candy Apple Cookie Guide: How to unlock, Best Toppings, and more
- MAFS Star’s Secret Split
- Monster Hunter Wilds director thinks the weapon balance is much closer this time: “They’re all hopefully nearly as viable as each other,” but he’s “confident, not cocky”
- POL PREDICTION. POL cryptocurrency
- The Handmaid’s Tale star to reprise role in spin-off series
2025-02-18 23:31