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Meet Sydney’s Secret Power Players: The Invisible Elites You Need to Know!

BBG News

Most of Sydney’s socialites and power players want to be seen. I mean, that’s the point, isn’t it?

Because of this, they are likely to show up for the unveiling of a simple envelope and dedicate numerous hours organizing their Instagram profiles, labeling each designer ensemble and attempting to attract attention from others in the social media scene.

But there’s a new breed of mover and shaker in town. You just haven’t heard about them… yet.

Since these rising stars, who possess the same genetic advantages and skills as their high-profile peers, are maintaining a low profile, they’re accumulating wealth and influence stealthily, without drawing attention to themselves.

They don’t come from famous families, nor have they married into wealth or inherited fortunes.

Instead, these so-called invisible elites share one defining trait…

Samantha Appel

Over the course of four years, Samantha Appel’s skin-needling business, The Skin Bar, has experienced rapid growth and is now recognized as one of Australia’s quickest expanding skin clinics.

In contrast to other beauty venues, The Skin Bar exclusively focuses on skin needling, an all-natural substitute for injectables. This well-liked procedure entails puncturing the skin with a set of ultra-fine needles, leading to swift recovery and rejuvenation in the treated region.

Initially, she established her clinics in Cronulla, yet soon grew her business to encompass both Victoria and Queensland. Her extensive roster of famous clients spans from Jesinta Franklin and Natalie Roser, with the latest addition being the British humorist, Jack Whitehall.

In a silent manner, Samantha additionally provides complimentary facial treatments for women undergoing or recuperating from cancer therapy.

As a devoted mother of two, I am far from being boastful; instead, I find myself consistently engrossed in growing my domain. At present, I am diligently preparing for the grand opening of my tenth medical clinic, with an additional ten locations slated to debut within the ensuing year.

After that? Expansion into the American market in 2026. Impressive.

Samantha, unlike most mothers at Ascham, doesn’t usually opt for dull beige outfits. Instead, she’s often seen sporting her distinctive favorite color, green, which aligns with the branding of her clinic.

Dr Kelly Thornbury

Although Dr. Kelly Thornbury currently resides and practices in the eastern suburbs of Sydney, she was actually raised in rural New South Wales and has devoted over two decades to her studies, specializing in plastic, reconstructive, and cosmetic surgery.

In Double Bay, she’s quickly establishing herself as the preferred breast specialist for many, with her skilled team by her side. Her innovative approach is stirring up change in an industry traditionally dominated by men.

She maintains a waiting list ranging from six to twelve months, yet this doesn’t deter clients from Dubai and the United States from traveling specifically for her exceptional care.

As a devoted enthusiast, I can confidently say that unlike many others with kids at Kambala, Rose Bay, I, myself, am not ensnared by the private school parent trap. Unlike some, you won’t find me in the ‘mummy wine’ crowd; abstaining from alcohol is my choice.

Apart from her surgical skills, she has joined forces with Samantha Appel to establish their thriving skincare business, Bottao, together.

Alexa McGrath

Alexa McGrath possesses both beauty and intelligence, yet she hasn’t leveraged her physical appearance to climb the ladder of success in business.

Primarily recognized for her exceptional work in luxury interior design, encompassing both residential and aircraft projects, she has lately expanded her realm into the cosmetics industry.

In the year 2020, she introduced The Skincare Tools – a line of skincare devices that leverage cutting-edge technology and design. Within a day on TVSN, this line was sold out three times over.

A mother of two girls and Kambala alumnus, McGrath is married to property developer Ghassy Bayni. 

She’s renowned for possessing a vast, admirable assortment of Hermès handbags. Though selective with her social engagements, she seldom passes up on events organized by the prestigious French fashion label, Hermès.

Sam Brescia 

Despite being married to billionaire furniture and real estate mogul Moreno Brescia, Sam Brescia is far from just a trophy wife; she possesses her own unique achievements and contributions.

As a recognized authority in my field, I specialize in caring for patients with heart and lung issues at the esteemed St. Vincent’s Hospital. My expertise and dedication have earned me a reputation as an in-demand specialist theatre nurse.

The woman who was once from the Sutherland Shire has a reputation for being very secretive, which contrasts with her friends Roxy Jacenko and designer Tamara Ralph, who are more open.

With her esteemed vintage vehicle assortment, she stands out among the other parents at the entrance to Scots College, sparking envy.

She tends to stick with her tight-knit group and seems disinclined towards mingling with those who seek social advancement, adding even more intrigue to her personality.

Dr Van Park

Prominent Sydney aesthetic injector, Dr. Van Park, often referred to as the “Queen of Fillers,” is highly sought after by Sydney’s upper class for her subtle and discreet cosmetic treatments.

She’s so in demand that her books are currently ‘closed’.

If you’re planning to visit her clinic, I wish you the best of luck in locating it. She values her privacy so much that her clinic is hidden within a Victorian house in Woollahra, with no visible signage. This ensures her high-profile clients can enter and exit without attracting attention.

If you haven’t picked up on it yet, it appears that the medical and cosmetic industries are the places to be if you’re aiming for substantial earnings and social ascension within Sydney’s high society.

So if you want to fit in, you’d better don some scrubs and leave your Birkin at home. 

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2025-03-12 16:36

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