Meet Miley Margiela: Miley Cyrus Fronts Maison Margiela FW25 Campaign

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Summary

  • Miley Cyrus is the new face of Maison Margiela‘s FW25 campaign, which captures her in a stripped-back and artistic light.
  • Shot by Paolo Roversi, the campaign features Cyrus in strong silhouettes and holding Maison Margiela handbags, embodying the brand’s core codes.

Miley Cyrus, a celebrity who grew up under the public spotlight, has independently redefined herself throughout her career. Initially recognized for her role as Disney’s Hannah Montana, she later dismantled and rebuilt her personal image, creating her unique artistic identity. Her edgy style makes her an ideal fit for Maison Margiela’s latest FW25 campaign, which was captured by Paolo Roversi.

In a recent Instagram post, Maison Margiela highlighted that the artist is now showcased in a fresh perspective, focusing on the fundamental aspects and classic motifs of the brand. Previously, we’ve witnessed various facets of the singer-actress, but her latest project, titled Something Beautiful, stands out because it seems to encapsulate her essential identity. This is evident in the album’s sophisticated fashion aesthetic and artistic approach.

Compared to her previous maximalist eras such as Bangerz (2013) and Miley Cyrus & Her Dead Petz (2015), this new phase represents a more mature, assertive expression that makes it perfect for the artist to collaborate with a brand like Margiela.

As a devoted fan, I can’t help but feel that this latest campaign is a captivating continuation of the enchanting aesthetic portrayed in “Something Beautiful.” Miley Cyrus, our beloved artist, is showcased in powerful silhouettes, sporting pieces from the Maison Margiela Avant-Première Collection. In one image, Miley is partially veiled by a smoky atmosphere and a deconstructed pea coat, while another finds her stripped down to bare essentials, adorned with strokes of white paint reminiscent of the brand’s iconic Tabi boots.

Throughout the campaign, Miley can be seen cradling an array of Margiela leather handbags in both black and brown hues, as well as the distinctive white paint stroke motif. This is truly a celebration of artistry, fashion, and a testament to the enduring collaboration between Miley Cyrus and Maison Margiela.

Peep the gallery up top, it’s packed with shots from Maison Margiela’s Fall 2025 campaign starring none other than Miley Cyrus! Keep your eyes glued here at TopMob for all the latest scoop on the fashion world.

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2025-08-28 21:25