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Maha Amsterdam and Nike Revive the Total 90 Shox Magia in Two Bold Colorways

BBG News

Product Name: Nike Total 90 Shox Magia

Color Options: Metallic Silver/Black/Multi-Color

SKU Variations: HQ5407-001, IM9326-001

Suggested Retail Price: $180 USD

Release Dates: July 5, 2025, and July 12, 2025

Purchase Locations: Maha Amsterdam or Nike SNKRS (online)

Maha Amsterdam and Nike are preparing to launch a fresh collaboration, signaling the comeback of the legendary Nike Total 90 Shox Magia – an extraordinary design that originally surfaced in 2003. This model combines the upper part of the Total 90 football boot with Nike’s renowned Shox cushioning in the heel, providing superior support, energy return, and a forward-thinking aesthetic.

The collaborative drop arrives in two striking colorways: “Metallic Silver” and “Metallic Black.”

The color scheme of Metallic Silver subtly emphasizes its futuristic lineage. The upper boasts a gleaming silver surface, juxtaposed by black accents and black laces, creating a captivating multi-layered appearance. The branding of Maha Amsterdam is noticeably displayed on the tongue, embossed over a metallic backdrop. Grid patterns adorn the shoe, while a black Swoosh provides a sharp contrast along one side. A smaller version of the Swoosh can be found near the heel on the opposite side. Breathable mesh sections expose themselves in the midfoot region for ventilation, while the Shox unit and midsole radiate a holographic galaxy-inspired shimmer, unifying the design with a visually appealing touch.

This Metallic Black pair presents a sleeker, more sophisticated interpretation with an all-black synthetic construction. It features a striking white Swoosh on the outer side and a smaller one near the heel collar on the inner side. The midsole, finished in metallic silver, seamlessly blends into the outsole for a unified, upscale appearance. The Shox pillars at the back, usually a distinctive feature of the design, are subtly incorporated into the design, offering cushioning and spring without disrupting its slim silhouette. Textured details and intricate stitching lend this version a high-end, modern aesthetic while maintaining its performance-oriented origins.

On July 5, both sets will be debuting only on the Maha Amsterdam site. After that, they will become available globally through Nike SNKRS on July 12.

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2025-07-02 09:55

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