While most people would be proud to be related to such a famous woman, Lottie Moss has often found it to be a difficult challenge.
Lottie Moss, Kate Moss’s half-sister, initially gained attention because of her famous family. While the connection helped launch her career, she’s often felt pressure to live up to the high standards set by her sister, influencing every choice she’s made.
With her business failing, her podcast flopping, and a recent TV appearance not gaining much traction, people close to her believe she’s now facing the repercussions of her fast-paced and often unpredictable success.
And, according to those in the know, Lottie, 28, is attempting a reset.
People say she’s becoming more settled, hoping to get her career back on track and repair her relationships with Kate and her niece, Lila Moss, who have both been critical of her past choices.
People familiar with the situation say this change was much needed, as problems have been apparent for a while. The biggest and most pressing concern right now is money.
Lottie’s business, LottieM Ltd, is closing down because she owes a large amount of money in taxes and can’t afford to pay it, according to reports.
This represents a significant change for the woman, who was once making as much as £30,000 each month from her OnlyFans account. However, despite the large income, difficulties were starting to emerge.
Sources close to her say she had trouble managing her taxes for several years, despite earning a lot of money.
Leaving her stable job last year to start her own business seemed like a good idea at the time, but she quickly lost that reliable income. And the problems had already started even before she left.
When Lottie started creating content for OnlyFans, she lost several profitable partnerships and sponsorships in the fashion world, as many brands chose to avoid association with her explicit material.
The decision also caused friction within the family. Reports suggest Kate Moss, her half-sister, and Lila, her niece, disapproved, as it clashed with the sophisticated and fashionable image they’ve both carefully cultivated.
By the time she left, the harm to her income and public image was already irreversible.
What followed was a scramble to reinvent herself once again.
I’ve been following Lottie’s journey closely, and she’s been trying so many exciting things lately – a YouTube channel and a bunch of other creative projects. It’s awesome to see her hustle, but unfortunately, none of them have quite taken off enough to solve her financial issues just yet. I’m really hoping something clicks soon!
She’d already used up most of her company’s savings during the pandemic, leaving them with very few resources to rely on.
The business failed, and people close to her say she’s deeply ashamed of what happened.
I’ve been following this story closely, and what I understand is she just wants a fresh start. She’s really focused on healing and building a new life for herself, and I’m rooting for her to succeed.
She’s constantly reinventing herself, trying out different paths – from modeling and social media influencing to creating content on OnlyFans, hosting a podcast, and appearing on reality TV. While each new venture starts with excitement, she hasn’t yet found one that truly sticks.
Lottie launched her podcast, Dream On, in 2024 with support from a successful agency known for creating popular podcasts like The Therapy Crouch, hosted by Abbey Clancy and Peter Crouch. There was optimism that the podcast would allow Lottie to showcase her personality and attract an audience.
The show ended quietly after only one season in July 2025, as it didn’t gain enough viewers or attract well-known guests.
Her foray into reality television told a similar story.
Lottie was really hoping her time on Bear Grylls’ survival show, Bear Hunt, on Netflix would launch her career into the spotlight.
However, the show was quickly cancelled after only one season, and her own unenthusiastic feelings about it didn’t help her public image.
‘I was so bored,’ she admitted afterwards, describing long days with little to do.
I wasn’t shocked to hear Lottie hasn’t connected with the public. I once met her, and it was honestly one of the most unsettling experiences I’ve had with anyone famous.
The atmosphere was lively at a London Fashion Week party in September 2024, with plenty of drinks and cheerful guests.
Lottie Moss was a guest – and probably received payment – to be at a fashion event held at a church in west London. She was a standout attendee and one of the most well-known faces present.
I reached out to her with genuine respect, telling her who I was and complimenting her for raising awareness about the potential risks of Ozempic. It was one of the few times recently that she’d used her public voice in a way that seemed thoughtful and well-considered.
I also suggested that we meet properly, as her story could resonate with TopMob’s readership.
The reaction was instant.
She looked me up and down and snapped: ‘Who even are you?’
She launched into a passionate complaint about the unfair way the media had treated her, and then sharply questioned why anyone would want to work as a journalist. Her anger was very noticeable.
I don’t blame her, but it was telling. Despite building a career around being in the public eye, she seemed uneasy with being closely examined. That moment really highlighted the central paradox of Lottie’s entire career.
For years, she leaned into the visibility that comes with being a celeb.
She’s been open about her past drug use, explaining that she started partying with older people in her late teens.
She recently shared on TikTok that she made a lot of money at a young age and unfortunately spent it all. However, she added that it was a learning experience.
Looking back on her life, she often shares lessons learned. She’s spoken openly about past relationships where she felt disrespected and acknowledges she used to seek approval from the wrong people for many years.
She’s always been open about how being Kate Moss’s sister influenced her life and career. As she once explained, ‘I knew I could never escape that connection.’
Nowhere is that more evident than in the trajectory of her niece, Lila Moss.
While Lottie explored who she wanted to be, her twin sister Lila had a highly successful year as a model, landing big jobs and earning over £1 million in profit through her business in 2024.
The difference is noticeable and, for many, quite revealing. It’s a comparison Lottie can’t completely avoid, but she appears to be making an effort to move in a new direction.
According to friends, she’s been actively working to improve her relationship with her family lately, even making an effort to spend Christmas with them and mend any past disagreements.
She seems to be changing how she presents herself to the public. The wild, carefree image she used to have is now giving way to a more reserved and understated style.
She’s also been focusing on her personal life, recently confirming her relationship with art advisor Themy Kalaitzis. This seems to signal a wish for a more settled connection after previous relationships with people in the entertainment industry, which were often dramatic.
She’s also considering writing a memoir, supposedly drawing from diaries she’s kept since she was a teenager. It would likely cover her struggles with addiction, body image, and relationships, and could potentially relaunch her career. However, it’s still unclear whether this represents a real change in direction, or just another attempt to reinvent herself.
Lottie Moss’s life has always been marked by a struggle between her past and her aspirations. Throughout her twenties, she was known for seeking the spotlight and new experiences.
Now that her business is closing and she owes a lot of money, she can no longer afford the expensive way she was living.
Lottie Moss’s future likely hinges on consistent effort and personal growth, rather than trying to completely change who she is. It also depends on her ability to move forward, independent of her history.
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2026-03-19 15:37