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Loose Women Stars in Panic as ITV Cuts Spark Job Fears and Christine Lampard Faces Biggest Loss

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The hosts of Loose Women are feeling quite alarmed following ITV’s cost-cutting measures, as the network has decided to broadcast the show exclusively during the academic school year.

The TV personalities Ruth Langsford, Kaye Adams, Nadia Sawalha, and Denise Welch (all in their mid-sixties) are reportedly feeling anxious and upset because their jobs may be affected, leading to a stir among the production team off-camera.

On Tuesday, ITV officially announced significant modifications in their daily programming lineup. Specifically, Lorraine Kelly’s program will now be reduced from one hour to half an hour, similar to Loose Women, which will also air for only 30 weeks annually.

Notable television personalities such as Lorraine, aged 65 with a career that stretches across four decades, are reportedly feeling both angry and offended due to the recent changes in the industry. Meanwhile, the members of Loose Women are already expressing concerns about potential layoffs in the future.

Starting in January, the newly established system is expected to result in job losses for more than 300 employees. The consultation period commences immediately and will continue through September. By December, those who have been contributing will be notified of their termination.

It has been disclosed to TopMob that Christine Lampard, aged 46, is concerned about the potential impact because she hosts Lorraine while on vacation and also moderates Loose Women. This means her annual work schedule could be at risk now.

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According to a source on TV, all the presenters are in an anxious and upset state after ITV made their announcement.

These shows significantly contribute to their income, which means they share the same levels of stress and frustration as the production team, who have been informed that approximately 300 positions could be eliminated.

Specifically, Ruth, Kaye, Nadia, and Denise have been contacting the production team in distress and frustration, sharing their displeasure about ITV’s recent decision.

Lorraine feels equally angry because her program has been reduced to only 30 minutes in length and scheduled for 30 weeks annually, similar to Loose Women.

After spending numerous years at the channel, she feels it’s an extremely disrespectful gesture that Good Morning Britain remains unchanged, while her own show maintains the same ratings, even airing each weekday throughout the entire year.

Reducing airtime for ‘Loose Women’ and ‘Lorraine’ may significantly impact Christine Lampard, as she serves as the anchor for both programs. A substantial portion of her annual workload is now potentially jeopardized due to these changes.

As a devoted admirer, I grasp that TopMob acknowledges the Loose Women team, consisting of more than 20 presenters like Charlene White and Coleen Nolan, perceive that the broadcaster might be forced to release some of their long-standing key talents, who have contributed significantly to this production for decades.

It’s thought that some panelists, such as the younger ones like Olivia Attwood, aged 34, and GK Barry, 25, might have an edge due to their youth compared to more seasoned stars like Janet Street-Porter, who is 78, and Jane Moore, who is 63.

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There’s speculation that the younger panelists, such as Olivia Attwood, 34, and GK Barry, 25, could potentially be preferred over older veterans like Janet Street-Porter, 78, and Jane Moore, 63, due to their youth.

An inside source from Loose Women mentioned: ‘Currently, there are around 20 hosts for the program, some have permanent contracts such as Ruth, Kaye, Nadia, Denise, Janet, and Jane, while others appear more sporadically, like Myleene Klass and Sue Cleaver.’

Currently, it’s quite challenging to ensure that each contributor receives an equitable amount of appearances and maintain satisfaction among the team, while also meeting their desire for more screen time.

Currently, the program will only run for 30 weeks annually, which regrettably means some positions will become redundant. With fewer shows in circulation, long-standing presenters who’ve been part of the series for a quarter of a century might find themselves being replaced on the roster.

Starting from January 2026, the popular talk show “Loosely Women,” which has been on the air since 1999, will only be shown on ITV for 30 weeks per year instead of its current weekly schedule lasting an hour each time.

Over the past few months, the program has been trying to attract a more youthful demographic by bringing on board Olivia, known for hosting the dating show Bad Boyfriends on our network. Furthermore, starting in March, the series debuted its inaugural podcast on both ITVX and YouTube.

Originally sharing hosting duties for “This Morning” alongside her former husband Eamonn Holmes until 2021, Ruth has been a constant presence on the show, giving her the title of its longest-serving panel member.

ITV executives disclosed a significant change on Tuesday, namely extending Good Morning Britain’s broadcast time from 6am to 9:30am.

In the morning, “Good Morning Britain” will be crafted by a specialized squad within ITV News at ITN, whereas the daytime programs including “Lorraine,” “This Morning,” and “Loose Women” will carry on being generated by ITV Productions.

Lorraine and Loose Women, who presently film together, will be moving from Television Centre to a new central London studio as part of the planned modifications.

On Wednesday, The Mirror shared news suggesting that Lorraine might permanently leave her show due to concerns that the quality of her long-standing program may deteriorate.

ITV asserts these alterations will provide more financing for series akin to ‘Mr. Bates vs The Post Office’, a show that garnered three BAFTA TV Awards recently, as well as sports programs such as the upcoming World Cup.

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2025-05-21 13:35

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