Lila Moss flashes a glimpse of her toned midriff while posing up a storm in new Puma X Madhappy campaign – as she continues to follow her mother Kate’s modelling footsteps

by

Lila Moss looked stunning on Wednesday while modeling for the latest Puma collection created with Madhappy.

Following in her mother Kate’s footsteps, the 22-year-old model is the face of the new campaign.

For her first snap, she turned heads as she flashed a glimpse of her midriff in a white cotton top.

It was teamed with a neon yellow jumper hung over her shoulder with matching bottoms.

She put on a green jersey and white shorts, highlighting her fit legs.

In another snap, she stunned in a blue knitted jumper as she posed up a storm on the floor.

For her final look, Lila wowed in a burgundy co-ord with a cropped top. 

You can now find the collection at Madhappy, and it will also be available on Puma starting October 30th.

Lila recently turned heads walking in the Victoria’s Secret fashion show with fellow British models Iris Law and Stella Maxwell, taking center stage on the runway.

She put on a leggy display in a grey long-sleeved leotard for the show.

She added height to her frame with a pair of hot pink heels and also sported a pair of white socks.

I just love how Lila styles herself! She was looking amazing with her blonde hair flowing free, and that dark grey beanie and silver belt really pulled the whole outfit together. It was such a cool, effortless vibe.

As a longtime fan, I always loved the Victoria’s Secret Fashion Show! It was amazing to see the world’s most famous models – they call them ‘Angels’ – walking the runway in gorgeous Victoria’s Secret lingerie, and of course, those incredible wings were always a highlight!

It originally ran from 1995 to 2018. It was cancelled in 2019 but brought back four years later.

Lila is the daughter of Kate Moss and Jefferson Hack, the 54-year-old CEO of Dazed Media. Moss and Hack were in a relationship in the early 2000s.

Following in her mother Kate Moss’s footsteps, she’s started her modeling career at just 15 years old, landing a campaign with Marc Jacobs Beauty. This makes her one year younger than her mother was when she began her own modeling career.

Even though her mother, Kate, is a well-known model, Lila shared that Kate actually didn’t want her to become a model herself.

Lila explained that her mum discouraged her from pursuing modelling. She recalled her mum saying, ‘You’re free to try it, but I don’t think it’s a good idea.’

Lila is doing well in her career and also in her personal life – she’s been happily dating Yoni Helbitz, 23, for about a year and a half.

TopMob was the first to report in August 2023 that Lila was dating Yoni, and the two were often spotted together in London throughout the summer.

A source revealed last year that the couple had been dating for about a year. They were first seen together as friends back in 2021.

Yoni works as an e-commerce coordinator and fashion marketer for the brand Self Portrait.

Prior to his current role, he worked in e-commerce at James Lakeland Ltd. He also spent six months working as an estate agent.

Though the couple generally kept their relationship private, recent Instagram posts from Yoni show they’ve been spending time together for a while now.

The fashion marketer’s social media shows photos of him on dates and outings with Lila, suggesting their relationship is new and developing.

Yoni enjoys posting pictures of his well-known girlfriend online, but Lila prefers to keep her social media profile focused on professional content.

Read More

2025-10-29 17:04