Summary
- Lee Know is officially named Gucci’s newest brand ambassador, reflecting his long-standing connection and natural alignment with the fashion house
- The Stray Kids member brings global star power, creative versatility and a devoted fanbase to Gucci’s expanding luxury vision
Lee Know from Stray Kids has been appointed as the latest Gucci brand ambassador. Renowned for his close affiliation with the label, he is often seen sporting Gucci at official engagements and magazine shoots. Additionally, he attended the Gucci Cruise 2025 fashion show in London towards the end of last year, thereby reinforcing his bond with the fashion brand.
Gucci chose Lee Know for his ability to perform, write songs, and compose music, along with his natural sense of style that perfectly matches the brand’s artistic direction and values. In an official announcement on Gucci’s Instagram, Lee Know expressed his joy, saying, “It is a wonderful privilege to be involved in Gucci’s creative odyssey.
As a die-hard fan of Stray Kids, I’m excited about the global influence we’re having, with our members representing top luxury brands like never before! For me personally, being chosen by Gucci as their new face is a dream come true. It’s not just about the star power – it’s also about connecting with millions of fans around the world who are eagerly awaiting my appearances at fashion weeks and seeing me in upcoming Gucci campaigns. Catch a sneak peek of my campaign shoot on my official Instagram; I can’t wait to share this incredible journey with all of you!
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A post shared by Lee Know (@t.leeknowsaurus)
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2025-07-02 11:26