LEC 2025 and Marriott Bonvoy boost esports tourism with free Hextech Chests and travel perks

As a passionate League of Legends enthusiast, I’m thrilled to share the details about the fantastic collaboration between LEC 2025 and Marriott Bonvoy! This unique partnership allows me to reap incredible perks, both within the game and in my everyday life. Whether it’s boosting my in-game performance or enjoying exceptional real-world benefits, this exciting alliance ensures that my love for League of Legends is rewarded in ways I never imagined!

Riot Games has declared they are partnering with Marriott Bonvoy for the sponsorship role during the League of Legends EMEA Championship (LEC) Spring 2025 tournament. This collaboration is an extension of the positive outcome from last year’s LEC Finals held in Munich.

Free Hextech Chest in League of Legends

As a gaming enthusiast, I’m thrilled to share that Riot Games has teamed up with Marriott Bonvoy once more, offering some extraordinary perks and one-of-a-kind gaming experiences! If you create a Marriott Bonvoy account, you could score a free Hextech Chest and Key in League of Legends. As an esports fanatic, this is something you won’t want to miss out on – the deadline to sign up is Oct. 12.

  • Registration link

Marriott Bonvoy x LEC 2025

Marriott Bonvoy members enjoy benefits such as access to more than 10,000 hotels globally, free internet, preferential room rates, and opportunities to accumulate points for future bookings. Additionally, there are unique hotel and event packages tailored specifically for the LEC Summer Finals 2025 in Madrid.

For those not acquainted with Marriott Bonvoy, it essentially functions as a hotel rewards system, devised by the Marriott Corporation. As suggested by its name, this program is a creation of the Marriott International company. Interestingly, according to their latest annual report, Marriott International manages, franchises, and licenses accommodations under over 30 brand labels at different price points.

League of Legends, LEC 2025, and esports tourism

As a gamer, I’ve noticed that it’s not uncommon for esports events to collaborate with hotel brands. For instance, Get On My Level (GOML), a fighting game event held annually in Canada, overtakes the Sheraton Centre Toronto Hotel. In the United States, the Red Bull Legends Inn Apex Legends tournament took over the Godfrey Hotel Hollywood in Chicago. During this event, most duos played from within their hotel rooms. Fans kept tabs on eliminations by watching the window lights; blue signified a team was still competing, while red indicated they were out of the game.

In Asia, there’s been an increase in specialized esports hotels, similar to those found in Europe and North America. These establishments serve both as tourist attractions and accommodations. As per Niko Partners, a firm that provides gaming industry insights for Asia, the Middle East, and North Africa (MENA) region, countries with a robust internet café culture are naturally seeing esports hotels as an upgrade. This trend suggests a growing overlap between tourism and esports.

It seems that by offering the mentioned hotel and package deals for the LEC Summer Finals 2025, the collaboration between Marriott Bonvoy and LEC 2025 aligns with a broader pattern in the industry.

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2025-06-11 21:11

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