I was so excited to see Kylie and Hailey team up! They made this quick little video showing off their favorite lip liners – it’s a fun peek at what they’re loving right now.
Kylie, 28, heads Kylie Cosmetics while Hailey, also 28, founded Rhode.
The women joined forces for a 16-second clip shared with Kylie’s 392 million Instagram followers.
The TV star also shared the clip on TikTok, where she has 58.7 million followers.
Kylie and Hailey filmed themselves applying lip liner while sitting in a fancy car with a light-colored interior.
A TikTok user asked about the specific colors Kylie Jenner was using, and Jenner responded that she had on ‘Bend’ from Rhode and ‘Coconut’ from her own Kylie Cosmetics line.
Both Kylie and Hailey looked gorgeous, with Kylie’s dark hair cascading around her face and Hailey’s blonde hair beautifully framing it.
Both women wore revealing tops: one in a low-cut black tank, the other in a white top with thin straps that showed a lot of cleavage.
The mother of two children – a seven-year-old daughter named Stormi and a three-year-old son named Aire, whose father is Travis Scott – completed her look with blush and mauve-colored eyeshadow.
Hailey Bieber, mother to one-year-old Jack, opted for a more natural makeup look.
Even their nail polish choices were different – the Hulu star opted for a dark, dramatic black, while the model chose a more natural, nude shade.
The video showed the group posing and showing off for the camera, set to the beat of Justin’s song “Speed Demon,” the first track from his recent album, *SWAG II*.
Kylie captured a photo from the video and shared it alongside an older picture of her and Hailey from 2016.
She wrote, ‘2016 vs 2025,’ and added a string of tearful emojis before tagging her longtime friend.
Hailey reposted the photos via Instagram Stories and said, ‘This makes me emo.’
Kylie Jenner’s successful business, now worth over a billion dollars, started with just one product: a lip kit released after her fuller lips gained attention online in 2015.
The company subsequently expanded, becoming a force to be reckoned with in the beauty industry.
Hailey launched Rhode in 2022 and the venture has since skyrocketed in success.
In late May, she revealed that her brand had been acquired by e.l.f. Beauty in a deal worth $1 billion.
She once told her Instagram followers that her biggest goal for the company was to expand its reach to people all over the world.
She excitedly shared that she’d connected with someone who shares her passion for innovation and building a unique company with ambitious goals, and that this person will be a valuable asset in growing the brand.
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2025-09-16 20:05