
Summary
- Kith’s FW25 “INSTITUTION” collection debuted in NYC, while Authentic Brands is acquiring Guess for $1.4B and Giorgio Armani designed uniforms for Italy’s Juventus F.C.
 - Amer Sports, parent of Arc’teryx and Salomon, reported strong Q2 2025 earnings and is raising its fiscal year outlook.
 - Post Malone is launching a new fashion brand, and Salehe Bembury is debuting his footwear brand, Spunge.
 
Kith’s Fall 2025 Collection Was Made for Manhattan

Kith’s Fall 2025 collection, titled “INSTITUTION,” made its grand entrance with a unique fashion show in New York City, honoring the background of Ronnie Fieg. This collection, created by Fieg himself, offers a blend of athletic wear, high-end evening attire, and functional daywear, all influenced by Manhattan’s rapid tempo. The range boasts vibrant patterned sportswear, branded shirts, denim tracksuits, and striking jackets embodying the spirit of NYC sports teams such as the Yankees, Knicks, and Giants.
As a dedicated fan, I’m thrilled to share that the show has brought back the premium “Kin” label and broadened the K-Tech performance range. Plus, we’ve introduced fresh monogram accessories to add a personal touch.
The footwear collection is truly impressive! It features the new adidas Black Tie Superstar running model, an 8th St Wallabee Collection in collaboration with adidas Originals and Clarks Originals. These designs perfectly encapsulate the spontaneous spirit of NYC lifestyle.
Arc’teryx & Salomon Drive Q2 Revenue at Amer Sports

As a devoted admirer, I’m thrilled to share the exciting news about Amer Sports, the powerhouse behind Arc’teryx and Salomon, posting robust Q2 2025 earnings. The company reported revenue of an impressive $1.24 billion and a net income of $18.2 million. This financial success has propelled them to boost their fiscal year projection, fueled by double-digit sales growth across both brands worldwide.
To capitalize on this surge, Arc’teryx is strategizing to open 25 new stores, primarily in the North American market where its footwear segment is rapidly expanding. On the other hand, Salomon is amplifying its retail presence with 3-4 new stores slated for the U.S., specifically in bustling cities like New York, Chicago, and Miami, following their recent expansion in Asia-Pacific.
This expansion strategy is a testament to their commitment to catering to their ever-growing global fanbase!
Guess Goes Private With Authentic Brands in $1.4 Billion Deal

As a devoted fan, I’m thrilled to share that Authentic Brands has reached an agreement to grab a significant chunk (approximately 51%) of Guess? Inc., worth a whopping $1.4 billion USD, including debts. This grand deal is scheduled to wrap up in the last quarter of fiscal year 2026. With this acquisition, Authentic Brands will now own a substantial portion of Guess’ intellectual property rights. The announcement sent Guess’ shares soaring over 25%!
This exciting partnership comes after Guess turned down a previous offer from WHP Global worth $13 per share. Here’s to hoping this collaboration brings even more success and growth for both these iconic fashion brands!
Giorgio Armani Designs Formal Uniforms For Italy’s Juventus F.C.

For the upcoming 2025/2026 and 2026/2027 seasons, Giorgio Armani has created a formal collection for Juventus F.C., an Italian football club. This line combines the essence of traditional Italian fashion with sports heritage and offers pieces like hybrid suits, relaxed trousers, and diverse tops in a midnight-blue color scheme. The wardrobe is designed for off-field events, aiming to strike a harmonious balance between elegance and comfort. Notably, this isn’t Armani’s debut in football partnerships; the brand previously dressed the Italian national soccer team for both the 2012 and 2016 Olympics, as well as during their first collaboration at the 1994 World Cup. As a prelude to Milan Fashion Week, Armani plans to host shows featuring this collection.
Post Malone To Launch Fashion Label With Paris Runway Show

Post Malone will make his foray into fashion with the launch of his new clothing line, Austin Post, during a runway show on September 1 in Paris. This marks the musician’s first significant step into the world of style. His latest appearance as the model for a SKIMS menswear campaign hinted at this upcoming venture. The brand’s design philosophy is likely to reflect Post Malone’s unique blend of Western, rugged streetwear, and hip-hop influences, which are also present in his music.
Salehe Bembury Teases His New Footwear Brand

Designer Salehe Bembury has unveiled a new footwear company called Spunge, following 15 years of experience in the field. Its first sneaker offers a multi-layered upper, a rugged sole, and innovative “squish technology” for comfort. The shoe is further distinguished by a Spunge label sewn onto it and a six-point logo. A hint at an upcoming collaboration with Rizzoli can be found on some pairs, possibly meaning that this release could tie in with his upcoming book, “Salehe Bembury: I Make Shoes,” due out mid-October. The official launch of Spunge is anticipated later in the year.
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2025-08-22 23:26